HOK设计的专科医学和干预研究所获得由国际室内设计协会（IIDA）颁发的门诊-专科诊所类别医疗设计大奖。

以下内容摘自IIDA新闻稿：

“医疗保健的未来正通过这些对医疗专业人士和社区快速变化的需求至关重要的空间呈现在我们眼前，” IIDA执行副总裁兼首席执行官Cheryl S. Durst表示。“很荣幸能够将患者护理所需的发展与医疗管理人员的运营、组织和卫生需求相结合的有远见的设计呈现给大家。“

“每个项目不仅体现了医疗设计所需的最高技术水平，而且在独创性和原创性方面也达到了最高水准，” St. Léger代表评委会评价道。“评委会对每一个提交的项目都印象深刻，并很自豪地表彰从中脱颖而出的获奖者们。”

专科医学和干预研究所（ISMI）为包括女性、跨性别和儿童患者等弱势群体提供体贴且最先进的治疗。HOK为其新的放射科诊所提供了室内及体验设计，专注于女性健康。

ISMI的传递关怀、尊重和希望的愿景激发了设计灵感。基于诊所中进行的治疗程序的侵入性和情绪性，HOK的设计创造了一个平静的环境。柔和、中性的色彩和极简的设计营造出一种身在水疗般的环境，让患者感到轻松。亲生物元素，如绿植墙，有助于促进疗愈。该诊所采用先进的技术，为患者提供更早、更准确的诊断。

HOK的体验设计团队为ISMI的诊所空间和营销材料提供了品牌策略，以提升患者体验，使其感觉更像是一次水疗之旅，而不是肿瘤诊所。品牌和图案体现母性、自信、亲切和温暖。

ISMI标识的有机线条营造出手绘的感觉。剪影描绘了自信、积极的身体姿态，而鼠尾草叶的茎象征着治愈和希望。该标识和ISMI字形无缝结合了法语和英语两种语言，适用于不同的患者群。

考虑到诊所提供的治疗的亲密性质，标识中的自然线条延伸到ISMI的其他品牌策略和空间。墙壁上描绘的双手体现了ISMI对人们的焦虑、柔和与毅力等情绪的重视。

结合ISMI的整体治疗方法，整个空间提供了一种舒缓的体验，使该研究所在同类诊所中脱颖而出。

The International Interior Design Association (IIDA) recognized the HOK-designed Institute for Specialized Medicine and Intervention in the Ambulatory – Specialty Clinic category.

Excerpted from IIDA’s press release:

“The future of healthcare is being seen now via these types of spaces that are critical to healthcare professionals’ and communities’ rapidly changing needs,” said Cheryl S. Durst, IIDA’s executive vice president and CEO. “It’s an honor to showcase these design visionaries as they merge the necessary advancements in patient care with healthcare administrators’ operation, organization, and hygiene demands.”

“Each project not only exemplified the highest level of technicality required for healthcare design, but also went above and beyond in terms of ingenuity and originality,” St. Léger said on behalf of the jury. “The jury was incredibly impressed with each submitted project and is proud to honor these winners as those who stood out among their peers.”

The Institute for Specialized Medicine and Intervention (ISMI) provides underserved people in the medical community—women, trans and pediatric patients—with compassionate, state-of-the-art treatment. HOK designed the interiors and branding of its new radiology clinic focused on women’s health and wellness.

ISMI’s pillars of care, dignity and hope inspired the design. Based on the invasive and emotional nature of some procedures taking place in the clinic, our design creates a calming environment. Soft, neutral colors and a minimalist design evoke a spa-like environment that puts patients at ease. Biophilic elements such as living plant walls promote healing.

The clinic features advanced technology that provides earlier and more accurate diagnostics for patients.

HOK’s experience design team branded ISMI’s clinic and materials to support the patient experience, making it feel more like a trip to the spa than an oncology clinic. The branding and graphics are maternal, confident, intimate and warm.

The ISMI logo’s organic lines create a hand-drawn feel. The silhouette portrays a confident, positive body position, while the stem of sage leaves symbolizes healing and hope. The logo and ISMI letterform seamlessly incorporate two languages, French and English, for its different patients.

Speaking to the intimate nature of treatment offered at the clinic, the natural linework in the logo extends to the rest of ISMI’s branding and space. The illustrated hands depicted on the walls reference ISMI’s sensitivity to human emotions that can be overlooked, including anxiety, tenderness and strength.

Combined with ISMI’s holistic healing approach, the entire space provides a soothing experience that sets the Institute apart from other clinics.