爱丽丝的茶话会

Tokyo

2006.07

JCD Deisgn Award / Gold Award

for Lipton

This event was held at Ozone Living Design Center in Shinjuku, Tokyo, to celebrate the 100th anniversary of English tea brand Lipton’s presence in Japan. We designed a cafe based on the Mad Hatter’s Tea Party in Alice in Wonderland. We radically distorted the size of the long table and rows of chairs to heighten the room’s sense of receding depth, and did the same thing with the silhouettes of characters from the novel used as the pattern for the wallpaper. These details let us create a space that felt long and narrow, as though it was pulling in visitors. The scale of the installation changed just like Alice after eating the cake. We shrank some of the chairs so that visitors could barely squeeze into them, and enlarged others until visitors’ feet couldn’t touch the ground.

此次活动在东京新宿的臭氧生活设计中心举行，以庆祝英国茶叶品牌Lipton在日本的出席100周年。我们在爱丽丝梦游仙境中设计了一个基于Mad Hatter茶会的咖啡馆。我们从根本上扭曲了长桌子和椅子排的大小，以提高房间的后退深度感，并用作为壁纸图案的小说中的人物轮廓做同样的事情。这些细节让我们创造了一个感觉又长又窄的空间，仿佛它吸引着游客。在吃完蛋糕之后，安装的规模就像爱丽丝一样变了。我们缩小了一些椅子，以便游客几乎不会挤进去，并扩大其他人，直到游客的脚不能碰到地面。