Bottleware – 大作社

tableware

2012.10

for Coca-Cola

Coca-Cola’s “contour bottle” has been a brand icon since its inception in 1916.It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose. We were captivated by the particular green tint known as “Georgia Green, and by the fine air bubbles and distortions that are a hallmark of recycled glass, so decided to create simple shapes that would enhance these traits. But we also wanted users to feel a remnant of the distinctive bottle in the new products. Our solution was to create bowls and dishes that retain its distinctive lower shape, as though the top had been sliced off. The dimpling on the bottle base that added to mitigate hot impacts during the production process is not ordinarily a strong visual feature, but it’s a particular characteristic of glass bottles and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of our bowls and plates also helps to convey important messages about the way that glass circulates between people as it’s made, used and recycled for further use, and about the connections it makes between people in this process.

可口可乐的“轮廓瓶”自1916年成立以来一直是品牌标志。它也是可回收的：每次使用后，瓶子可以收集，清洗和重新填充以供进一步使用。该餐具系列由在广泛回收过程中劣化的瓶子制成，不能再用于其原始用途。我们被被称为“格鲁吉亚格林”的特殊绿色色调所吸引，并且通过精细的气泡和扭曲作为回收玻璃的标志，所以决定创造简单的形状来增强这些特性。但我们也希望用户能够感受到新产品中独特瓶子的残余。我们的解决方案是创造保持其独特的较低形状的碗和盘子，就像顶部被切掉一样。在生产过程中添加以减轻热影响的瓶底上的凹陷通常不是强烈的视觉特征，但它是玻璃瓶的特殊特征，并且任何拿起瓶子的人都可以看到。将这些环形凹坑保持在我们的碗和盘子的底部也有助于传达关于玻璃在人们制造，使用和再循环以供进一步使用之间循环的方式的重要信息，以及在这个过程中人们之间的联系。