BE@RBRICK shadow

2019.03

for MEDICOM TOY

BE@RBRICK by MEDICOM TOY is a block figure in the form of a bear, approximately 7 cm in size, and was introduced in 2001 on the 100th anniversary of the birth of teddy bear, under the concept to create a “digital teddy bear”.

It is characterized by the rule that no three-dimensional addition is to be made to the nine existing basic parts that compose the figure (head, arms, wrists, body, waist and legs) and that the only alteration is to be made solely by the expression through print. BE@RBRICK has collaborated with various brands and artists as well as anime and movies.

Upon collaborating with BE@RBRICK, inspiration was drawn from the unique aspect of past collaborations: embellishing, forcibly at times, two-dimensional graphics on the three-dimensional figure.

This theme was developed further into the idea to give a “more three-dimensional feel” through a two-dimensional expression. Ultimately, in order to emphasize the figure’s three dimensional feel, two shades of gray were printed on the purely white BE@RBRICK to express “shade and shadow”.

Three types were introduced:
“under” where it seems the lighting is making the spotlight stir from underneath
“behind” where the backlight seems to be glowing from its back; and
“side” where the light seems to be illuminating from diagonally above.

The package was made by a simple black colour with only the trajectory of the spotlight. The logo, which represents the collaboration, was not placed on the “back” as was the custom, but was printed on the “foot sole”, made visible when the BE@RBRICK is being sat down.

MEDICOM TOY公司的BE@RBRICK是一个小熊形状的积木，大小约7厘米，于2001年泰迪熊诞生100周年之际推出，其理念是创造一个“数字泰迪熊”。

它的特点是，没有三维的附加是对组成人物的九个现有的基本部分(头，手臂，手腕，身体，腰和腿)，唯一的改变是通过表达通过印刷。BE@RBRICK已经与多个品牌、艺术家以及动画和电影合作。

在与BE@RBRICK的合作中，我们从过去合作的独特方面获得了灵感:在三维图形上强行点缀二维图形。

这个主题进一步发展到通过二维表达给人“更立体的感觉”。最终，为了强调图形的立体感，在纯白色的BE@RBRICK上印上了两种深浅的灰色来表达“阴影与阴影”。

介绍了三种类型:

“底下”，灯光似乎让聚光灯从下面搅动起来

“背后”，背光似乎从背后发光;和

“侧面”，光线似乎从对角线上方照亮。

包装是由一个简单的黑色只有轨迹的聚光灯。这个标志，代表着合作，没有按照惯例放在“背面”，而是印在“脚底”上，当BE@RBRICK被坐下时可以看到。