coen car

2020.04

for DeNA

A concept cardesigned for DeNA Co., Ltd., known for its business in numerous IT-related services, such as development and operation of mobile games and social media.The company also conducts projects on urban infrastructure development and community-building through the sports industry including management of a professional baseball team, as well as services leveraging AI technology, and utilization of autonomous driving technology. By gathering the know-how from these three new businesses, a collaborative project of “a car of the near future that plays with children” was developed. The AI technology suggests new ways to play learned from similar situations in the past, while ensuring children’s safety using autonomous driving technology. The project aims to revitalize communities by making rounds through parks or “coen” in Japanese,open spaces, kindergartens, and the like.

一款为DeNA有限公司设计的概念车，以众多it相关服务而闻名，例如手机游戏和社交媒体的开发和运营。公司还通过体育产业开展城市基础设施开发和社区建设项目，包括管理一支职业棒球队，以及利用人工智能技术和自动驾驶技术提供服务。通过收集这三家新企业的技术，一个名为“不久的将来可以和孩子们玩的汽车”的合作项目被开发出来。人工智能技术提出了从过去类似情况中学到的新的玩耍方式，同时确保孩子们使用自动驾驶技术的安全。该项目旨在通过日本的公园或“coen”、开放空间、幼儿园等来振兴社区。

First, common playground equipment and related activities were researched and six basic motions were chosen to develop into six different car models. “01.agaru” supports vertical motion, “02.mawaru” rotates,“03.yureru” is equipped with an unsteady sideway motion like playing on monkeybars and swings, slide down from “04.suberu”, “05.haneru” with a leaping motion, and “06.yasumu” encourages breaks from activity. In this way, “factors of play” were extracted and converted into respective vehicular forms that can be freely combined to realize various ways to play. For example, two “01.agaru”units facing each other turn into equipment like a see-saw, and combining“01.agaru” and “04.suberu” form a slide. It is also possible to co-create an entirely new way to play with children’s own ideas. Taking advantage of them obility of cars, the number of vehicles can be flexibly adjusted according to the size of the park, or to have them pull up whenever needed, such as to baseball fields before games or around the time people gather. One of the perks may be how they look driving in a line like circus cars on the road. Also, the dedicated app enables users to stay up-to-date on where the cars are driving now and what time they’re arriving at nearby parks. Gathering enough people to call the cars may be another option.With cutting-edge technology, the project aimed to create a new relationship between people and cars that is more than ajust means for transportation. It completely switched the old view of cars as something we should never play near, to something that plays with kids right beside them.

首先，研究了常见的游乐设施和相关活动，选择了六种基本运动发展成六种不同的汽车模型。“01.agaru "支持垂直运动" “02. mawaru”旋转，“03.yureru ”具有不稳定的侧向运动，如玩单杠和荡秋千，从“04.suberu”滑下”、“05.haneru”以跳跃的动作，和“06.yasumu”鼓励人们从活动中休息。通过这种方式，将“游戏要素”提取出来，转化为各自的载体形式，可以自由组合，实现各种游戏方式。例如，两个“01.agaru“单位面对对方变成设备像跷跷板，并结合”01.agaru”和“04.suberu"形成一个幻灯片。也有可能共同创造一种全新的方式来玩孩子们自己的想法。利用汽车的移动性，车辆的数量可以根据公园的大小灵活地调整，或者在需要的时候把它们拉起来，比如在比赛前或人们聚集的时候去棒球场。其中一个好处可能是他们看起来就像在马路上开马戏团的车一样。此外，这款专用的应用程序还能让用户随时了解车辆的行驶地点以及何时到达附近的公园。召集足够多的人打电话叫车可能是另一个选择。借助尖端技术，该项目旨在创造一种人与车之间的新关系，而不仅仅是一种交通工具。它彻底改变了我们永远不应该在汽车附近玩耍的旧观点，变成了与孩子们就在身边玩耍的观点。