品牌识别 | WOOBLES RESTAURANT

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WOOBLES RESTAURANT

The challenge

The task was to develop a new fast food restaurant with the open fire and wok pan in the core of the concept. With the first location in Copenhagen and expanding a chain over Denmark, Sweden & Norway. Friendly restaurants with affordable prices and a positive atmosphere where dishes are prepared on the open fire in wok pans and are tailored to customers’ tastes in 3 easy steps.

The solution

The name Woobles was inspired by the combination of Wow and Noodles. Yes, it’s that simple. The preparation of food on an open fire is a wow-process that looks like a show and has a wow taste too. You can even feel the joy just from saying: “Woooobles!”. And actually it also resembles the sound of someone greedily sucking up the last spaghetti — “Wooob!”

伍布斯餐厅

挑战

其任务是开发一家以明火和炒锅为核心的新快餐店。第一个地点在哥本哈根，并在丹麦、瑞典和挪威扩展连锁店。友好的餐厅，价格合理，气氛积极，菜肴在露天火锅中烹制，并通过3个简单步骤根据顾客口味量身定制。

解决方案

Woobles这个名字的灵感来源于魔兽世界和面条的结合。是的，就是这么简单。在明火上准备食物是一个令人惊叹的过程，看起来像一场表演，也有一种令人惊叹的味道。你甚至可以从说“Wooobles！”中感受到快乐。事实上，它也类似于有人贪婪地吮吸最后一个意大利面的声音——“呜呜！”

Logo & Brand Identity

The logo is a noodle-like “W” letter. It can stretch like a loooooong noodle. It can move, jump & act silly.

The style is enriched with the dynamic patterns made of illustrated ingredients from Woobles kitchen.

标志与品牌识别

标志是一个面条状的“W”字母。它可以像拉龙面条一样伸展。它可以移动、跳跃和表现出装傻（有点不解）。

该风格丰富了由Woobles kitchen的插图配料制成的动态图案。

As for the colors, green reflects the eco-friendliness, and orange resembles the fire, as one of the critical components of the concept.

Both colors are bright and vivid, friendly, and attractive, so is Woobles. Three brand fonts could be used for various scenarios and a cute bear mascot, made in 2D and 3D.

至于颜色，绿色反映了生态友好，而橙色类似于火，这是概念的关键组成部分之一。

这两种颜色都明亮、生动、友好、吸引人，Woobles也是如此。三种品牌字体可用于各种场景，一个可爱的熊吉祥物，采用2D和3D制作。

The set of customizable promotional window stickers, various signs, POS materials, and advertising layouts were developed to cover any franchise location’s most common needs.

开发了一套可定制的促销窗口贴纸、各种标志、POS材料和广告布局，以满足任何特许经营场所最常见的需求。