城市品牌形象 | Tashkent city identity
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塔什干
乌兹别克斯坦首都。它位于奇尔奇克河平原，海拔480米，占地3万公顷。塔什干的建筑外观突出表现出明显的文化特征：超现代建筑与中世纪建筑和谐共存。拱形拱门的独特形象，几乎可以在所有的建筑对象中找到，被视为城市标志。调色板与广泛用于外部装饰、纪念品和传统服装的颜色互补。
Tashkent
The capital of Uzbekistan. It is located in the plain of Chirchiq river at an elevation of 480 meters and occupies 30 000 ha. The architectural appearance of Tashkent stands out for obvious expressive cultural identity: ultra-modern buildings are harmoniously found side by side with medieval buildings. The distinctive image of vaulted arches, which can be found in almost all architectural objects, was taken for the idea of the city icon. The color palette complements the icon with the colors which are widely used in external decorations, souvenirs and traditional clothing.
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