/5+2.studio 作品 | 黑色几何盒子

5+2.studio 作品 | 黑色几何盒子



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5+2.studio

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城市生活咖啡厅自然而往

中国•广州

store by .jpg坐落广州荔湾区沙面一隅

沙面,曾称拾翠洲    
历经百年,沙面岛上欧陆风情建筑形成了独特的露天建筑“博物馆”    

store by .jpg is located in a corner of Shameen. Shameen, once known as Shicuizhou, has formed a unique open-air building "museum" after a century of European-style architecture.

store by .jpg荔湾沙面店,于品牌调性连续与沙面特色街道之间建立联系,将品牌与空间以“黑色几何盒子”的形式有机地整合到环境之中。

This case establishes a connection between the brand tone continuity and the characteristics of the Shameen, and is integrated into the environment in the form of a "black geometric box".

“盒子” 是立体几何的建筑形体。格式塔心理学指出,为理解特定的视觉环境,大脑会对其进行简化,这就意味着一个形状越简单规则,就越易使人感知与理解。在这个充满欧陆风情的沙面,打造简约的黑色几何空间,在创造新奇点的同时传达丰富的品牌咖啡文化。

Gestalt psychology points out that in order to understand a specific visual environment, the brain will simplify it to make it easier for people to perceive. We created a simple black geometric space in Shameen , bringing novelty and conveying brand coffee culture.

“盒子”的围合状态将室内划分为三大主要空间 —— 围合内部的空间存在定义 – 咖啡制作区,同时也界定了围合所生成的外部环境 – 休闲区和特调区。休闲区提供store by .jpg的经典咖啡口味,而特调区则提供只为沙面所调制的特色风味咖啡。

The enclosed state of the "box" divides the interior into three main spaces - the coffee making area, leisure area and special area. The leisure area offers classic coffee flavors, while the special area offers specialty coffees made only for Shameen.

墙壁上覆盖着抽象化的在地化元素——方砖,缓和了钢材冷冽的金属感。朴实的方砖肌理营造出一种简朴而疗愈氛围,暗黑的砖色使其与空间的整体调性保持协调与统一。

Theabstract localized elements-square bricks, which soften the cold metallic feeling of steel. The texture creates a simple and healing atmosphere, and the dark color keeps it harmonious and uniform.

为增强门店与沙面的地域联系,以沙面的街道元素为主,使用黑色的磨砂钢材来打造盒子;通过石材与肌理漆的搭配为整个空间提供细腻的视觉体验与舒适的叹咖环境。

Integrate with the Shameen, black frosted steel is used to create the box; the stone and texture paint provides the space with a delicate visual experience and a comfortable sighing environment.

线性元素的金属管装置结合金属挂牌的块面感,不仅突显了store by .jpg咖啡品牌LOGO,也丰富了立体几何的细节。

The metal tube combined with the blocky metal tag not only highlights thebrand LOGO, but enriches the details of the solid geometry.

   

根据人们的需求习惯,在店门口旁设置了能放置饮品与稍作停留的区域,弱化的边界将门店融于沙面的欧陆风情之中。

The area next to the store entrance where you can place drinks and stop for a while ,makes the store blend into the Shameen.

暗黑色与各类细腻材质组成的store by .jpg沙面店,低调地坐落于沙面的一角,将情感浅搁在这个微妙的叹咖空间里,感受广州沙面独有的城市人文。

Put the emotions in the store by .jpg(Shameen store) ,and feel the unique urban culture of Shameen.


-Name | 项目名称-

store by .jpg 咖啡连锁品牌

 

-Project name | 项目地址-

中国•广州

 

-Spatial properties | 空间属性-

商业

 

-Area | 项目面积-

36.7㎡

 

内容策划 / Presented

策划 Producer :Design collection

图片版权 Copyright :5+2.studio


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