「虚谷無界·設計現場」2022缪斯设计奖——包装设计（上篇）
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MUSE设计奖是MUSE奖计划的一部分，该计划由国际奖项协会（IAA）于2015年创建。IAA的成立基于一项使命，即通过为评估媒体设计制作和发行提供新的卓越标准来尊重，促进和鼓励创造力。IAA的使命在很大程度上塑造了MUSE设计奖的目标。从根本上说，MUSE设计奖是一项国际竞赛，面向那些工艺改变范式的设计师。他们的独创性和彻底的作品让其他人感
到敬畏，从而重新定义了界限和范围 - 就像缪斯女神一样。
01
Tomacho
Entrant Company：Backbone Branding
Brand Strategy Director：Stepan Avanesyan
Brand Strategy Assistant：Lusie Grigoryan
Creative Director：Stepan Azaryan
Art Director：Mariam Stepanyan
Illustrator：Elina Barseghyan
Project Manager：Marianna Atshemyan
Graphic Designer：Mane Budaghyan
Animator：Sahak Zarbabyan
Content Writer：Grace Jerejian
02
Teastan
Entrant Company：Backbone Branding
Client's Name：Teastan LLC
Brand Strategist：Lusie Grigoryan
Creative Director & Structure Designer：Stepan Azaryan
Illustrator：Mariam Stepanyan
Photos by：Backbone Branding & Suren Manvelyan
03
'Nine' Wine
Entrant Company：Backbone Branding
Client's Name：9archietcts
Designer：Stepan Azaryan
Video Creator：Sahak Zarbabyan
Photos by： Backbone Branding & Suren Manvelyan
04
Chuanshanyan wine cellar
Entrant Company：Shenzhen Sungoo Brand Design Co.Ltd.
05
Dynasty
Entrant Company：Shenzhen Excel Brand Design ConsuItant CO. , Ltd.
Client's Name：Dynasty
Designer：Kuanfu Wu
06
Ani Dairy
Entrant Company：Backbone Branding
Client's Name：Ani product
Creative Director：Stepan Azaryan
Brand Strategy Director：Stepan Avanesyan
Art Director / Illustrator：Mariam Stepanyan
Project Manager：Meri Sargsyan
Designer：Stepan Azaryan
07
Hero's
Entrant Company：Backbone Branding
Brand Strategy Director：Stepan Avanesyan
Brand Strategist：Lusie Grigoryan
Creative Director：Stepan Azaryan
Art Director：Mariam Stepanyan
Project Manager：Marianna Atshemyan
Graphic Designer：Mane Budaghyan
Animator：Sahak Zarbabyan
Content Writer：Grace Jerejian
08
Oat in the City,
Oat Drinks Range
Entrant Company：Clare Lynch Creative
Client's Name：Liam Lynam, Oat in the City
09
Viva Mineral Water
Entrant Company：Prompt Design
Client's Name：Mitr Phol Group
10
Rave Energy Drink
Entrant Company：Prompt Design
Client's Name：Rave Energy Drink
11
Ciroc Pomegranate
Entrant Company：forceMAJEURE Design
Client's Name：Diageo
12
La Dame
Smoked Duck Breast
Entrant Company：CAT 01
Client's Name：PG Orehovec
Graphic Designer and Photographer：CAT 01 Marin Subasic
Copyright：PG Orehovec Marina Pavlic
Copyright：PG Orehovec Juraj Orehovec
13
Campari Hometending Kit,
Ver.2
Entrant Company：SUM Korea Co., Ltd.
Client's Name：Trans Beverages Co., Ltd.
14
Ciroc Summer Citrus
Entrant Company：forceMAJEURE Design
Client's Name：Diageo
15
Potting Mix Dispenser
Entrant Company：Cameron Snelgar Product, Package & Graphic Design
Client's Name：The Home Plant Co.
16
Refill Revolution
Packaging Collection
Entrant Company：WWP Beauty
17
Li
Entrant Company：CHINA RESOURCES SNOW BREWERIES
Client's Name：CHINA RESOURCES SNOW BREWERIES
18
Wo Yu Cheng Feng
Entrant Company：Shenzhen Xishang quality packaging co., LTD
Client's Name：Shenzhen Xishang quality packaging co., LTD
Creative design：Chen Peng
Plane design：Zhu Chengpeng
Illustrations：Hu Yunfeng
Copywriter plans：Xiao Xiao
19
Löwen
Entrant Company：CHINA RESOURCES SNOW BREWERIES
Client's Name：CHINA RESOURCES SNOW BREWERIES
20
Van Sha
Entrant Company：Cowan
Client's Name：Van Sha
21
Chuankui
Entrant Company：Shenzhen Sungoo Brand Design Co.Ltd.
22
Lefant N1
Infinity series – INFIN1TY
Entrant Company：Shenzhen XIVO Design Co., Ltd.
Client's Name：Lefant
23
Wujiu
Entrant Company：Shenzhen Sungoo Brand Design Co.Ltd.
24
Pu'er Packaging of
Tea Art Chess
Entrant Company：Shenzhen YUTO Packaging Technology Co., LTD
Yingnian Li、Ke Zhang、Zhiyong Ding
25
Bozhen series
Entrant Company：Beijing Jingdong Century Information Technology Co., Ltd.
Product Manager：Kunpei Hu
Creative designer：Changjun Wang
26
Wanshi Yuyi
Entrant Company：Shenzhen Xishang quality packaging co., LTD
Client's Name：Shenzhen Xishang quality packaging co., LTD
Creative design：Chen Peng
Plane design：Zhu Chengpeng
Illustrations：Hu Yunfeng
Copywriter plans：Xiao Xiao
27
TaaSLAB SKINCARE
Anti-Aging
and Soothing Treatment
Entrant Company：Linxu Biotech Co., Ltd
Client's Name：Linxu Biotech Co.,Ltd
28
CI Er Xuan Portable
brush packaging
Entrant Company：Shenzhen YUTO Packaging Technology Co., LTD
29
Chateau Loulan - Shengen
Entrant Company：Shenzhen Excel Brand Design ConsuItant CO. , Ltd.
Client's Name：Loulan
Designer：Kuanfu Wu
30
Beyond Construction -
Beyond Your Imagination of Home
Entrant Company：SPOUTDESIGN
Client's Name：BEYOND CONSTRUCTION CO., LTD.
photograper：Chuan-Shun Huang
designer：HU,TING-YAO、LEE,CHIN-YUAN、ZHOU,NAN、FU,YOU-LEI
31
Tiger Calendar
Entrant Company：ZRP PRINTING GROUP CO., LTD.
Client's Name：ZRP PRINTING GROUP CO., LTD.
Original Designer：Li Fuyin
Structural Designer：Sun Fengjuan
Graphic Designer：Shi Chen
Structural Designer：Li Pengli
Process Engineer：Lu Weijian
32
Fresh, natural goodness for
healthier and
happier children
Entrant Company：Ivie
Client's Name：Baobaochanle
Managing Director：Malcolm Zhu
Strategy Director：Angela Tao
Group Creative Director：Ryan Kam
Creative Director：Cao Jun
Head of Copywriter：Benjamin Woo
Creative Group：HeadHelen Ren
Senior Designer：Lila Zhang
3D Designer：Tony Xia
Business Development Director：Darren Wong
Account Director：Hugh Shen
Studio Director：Lily Wu
33
Over the sea the moon
shines bright
Entrant Company：Shenzhen Xishang quality packaging co., LTD
Client's Name：Shenzhen Xishang quality packaging co., LTD
Creative design：Chen Peng
Plane design：Zhu Chengpeng
Illustrations：Hu Yunfeng
Copywriter plans：Xiao Xiao
34
Yunjiu Yunxiang
Entrant Company：Shenzhen Sungoo Brand Design Co.Ltd.
35
PUYU朴郁小树茶
Entrant Company：Design Bakery
Client's Name：PUYU朴郁
36
Satine Jersey Milk
Entrant Company：BLACKANDGOLD DESIGN (SHANGHAI) CO., LTD.
Client's Name：Yili Group
Creative Director：Yang LI
Designer：Xuying ZHANG
Designer：Yu KANG
Illustrator：Nicolas DAMIENS
Managing Director：Lei ZHANG
Strategic Planner：Xincheng ZHUANG
3D Rendering：Jianhui CHEN
37
Ferrero 2021 CNY
Limited Edition Gift
Pack Design
Entrant Company：ShinyBay Design
Client's Name：FERRERO TRADING (SHANGHAI) CO., LTD.
Creative Director：Heven
Creative：Lisa、Nicole
Account Director：Arthur
Account Manager：Junee
38
Ma Yinglong China style
steam eye mask
series design
Entrant Company：武汉喜柿文化创意有限公司
Client's Name：马应龙药业集团股份有限公司
创意总监：邵波
设计师：史文浩、蔡晶
39
Tsingtao Centennial
Brew Beer Limited Edition
Entrant Company：Ivie China
Client's Name：Tsingtao Beer Co., Ltd.
Managing Director：Malcolm Zhu
Group Creative Director：Ryan Kam
Creative Director：Cao Jun
Creative Group Head：Tom Guo
3D Designer：Tony Xia
Business Director：Darren Wong
Account DIrector：Hugh Shen
Studio Director：Lily Wu
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