Olympikus
运动品牌品牌视觉设计
Creative Agenc：martin-taylor
345.......个环，环环相扣的设计.....
Olympikus成立于 1975 年，是巴西最大的运动品牌，每年销售超过 1500 万双运动鞋。提供运动鞋、休闲鞋和高性能鞋——四十多年来他们一直在不断改进，并通过其开发和技术中心寻求创新和高性能——Olympikus 开创了改变行业的创新技术，融合了性能、舒适性和负担能力。它还提供服装和配饰；组织各种体育赛事，包括全国各地的跑步比赛；并通过各种团队赞助和运动员代言支持体育产业。由Vulcabras拥有- 在巴西还拥有美津浓 (Mizuno) 和安德玛 (Under Armour) - Olympikus 遍布南美洲，在巴西拥有 12,000 多个销售点及其在线商店。
Selling over 15 million pairs of sneakers annually, Olympikus is the largest sports brand in Brazil. Founded in 1975, the brand pioneered innovative technologies that transformed the industry, merging unmatched performance, comfort, and affordability.
In partnership with strategy and research consultancy Yöne, we identified that despite Olympikus' popularity in Brazil, the brand had opportunities to reach new audiences, to strengthen existing ones, and to expand into new categories including athleisure and higher-tier products. But in order to do so, there were a few challenges Olympikus had to overcome—from the lack of consistency in communication across its multiple channels, to relying less on price point as a driving message.
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