【创意分享】更符合人工哲学的花蜜

Rare Harvest

Marx Design

“更符合人工哲学的花蜜”

True Honey Company (TTHC) 致力于生产麦卢卡蜂蜜，这是一种在澳大利亚和新西兰从麦卢卡树的花蜜中生产的单花品种蜂蜜。其具有独特的颜色和质地以及高水平的膳食甲基乙二醛，一种具有抗菌和抗病毒特性的有机食品。

True Honey Company (TTHC) is dedicated to the production of Manuka Honey, a single flower variety produced in Australia and New Zealand from the nectar of the Manuka tree. It has a unique colour and texture and high levels of dietary methylglyoxal, an organic compound with antibacterial and antiviral properties.

目前，在市场中充斥着不合格蜂蜜以及不诚实营销的工作，通过有影响力的方式来传达产品的价值是 TTHC 对质量和道德生产的承诺，建立吸引人的品牌标识和包装设计是相当重要的。奥克兰的平面设计工作室和包装专家马克思设计，通过使用材料和结构语言来表达这款产品的稀有性和价值。

With the marketplace awash with substandard honey and dishonest marketing efforts, it was quite important to establish an appealing brand identity and packaging design by communicating the value of the product in an impactful way as part of TTHC's commitment to quality and ethical production. Auckland based graphic design studio and packaging specialist Marx designed this product to convey its rarity and value through the use of material and structural language.

“麦卢卡树开花时变化无常，需要阳光、温暖、微风和降雨的恰到好处的组合。鉴于新西兰同样多变的气候，完美的收成是罕见的事件。”

"Manuka trees are fickle when it comes to flowering and need just the right combination of sun, warmth, breeze and rainfall. Given New Zealand's equally variable climate, a perfect crop is a rare event."

马克思设计与Think Packaging合作，融合了麦卢卡花的主题，通过一个稀有性的材料语言，深化了True Honey Company (TTHC) 的包装。

Marx Design worked with Think Packaging to incorporate the theme of Manuka flowers, deepening the packaging of True Honey Company (TTHC) through a material language of rarity.

设计师团队受到麦卢卡树的五瓣白色花朵的启发，开发了一种新的结构包装，它装有一个独特的蜂蜜罐，其特点是手工转动木盖子由可持续材料盖子制成，每次开盒都会出现一个定制的蜂蜜毛毛雨。

Inspired by the five-petalled white flowers of the Manuka tree, the team of designers developed a new structured packaging which contains a unique honey jar featuring a hand-turned wooden lid made from a sustainable material lid, with a bespoke honey burr appearing each time the box is opened

这种别出心裁的包装，不仅可以在运输过程中起到保护作用，还可以避免使用气泡膜，十分的符合环保时代要求。通过合理的设计，坚固的同时且对生态影响较小。强调了产品的自然价值和社会道德。

This original packaging not only protects during transport, but also avoids the use of bubble wrap and is very much in line with the requirements of the environmental era. Through a rational design, it is robust and at the same time has a low ecological impact. The natural values and social ethics of the product are emphasised.