ICI知造局｜品牌视觉设计

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ICI知造局｜品牌视觉设计

BRANDING

设计出处：studionaeo

ICI是中国古迹遗址保护协会推广世界文化遗产走进大众的在地文化空间。该空间由5个部分组成：ICI讲座、33咖啡、展览、商店、工作坊。ICI三个字母的组合构建了一个包括几何结构和图案的形式，品牌的视觉系统也是在这个三个字母的关系上发展起来的。识别的中心是 "C"，取自椭圆的形式。为了形成字母 "C"，把椭圆和它旁边的两个 "I "切开。所有字母、数字、图形系统的网格也是建立在这个逻辑之上。

ICI is the local cultural space for China Monuments and Sites Protection Association to promote world cultural heritage to the public. The space consists of 5 parts: ICI lectures, 33 coffee, exhibitions, shops and workshops. The combination of ICI three letters builds a form including geometric structure and pattern, and the visual system of the brand is also developed on this relationship of three letters. The center of recognition is the "C", taken from the ellipse. To form the letter "C", cut the ellipse with the two "I "s next to it. The grid of all letter, number and graphic systems is also based on this logic.