大卡司DAKASI茶饮品牌IP视觉升级

大卡司DAKASI茶饮品牌IP视觉升级

重塑心智里年轻形象

品牌方：大卡司（广州市大卡司餐饮企业管理有限公司）

设计方：赤犬制造所（广州赤犬制文化发展有限公司）

项目背景：

每个行业随着时代的演变以及越来越好的创业环境都会让越来越多的新兴品牌崛起，对早期在市场上占有率高的品牌进行了市场份额的分割，对于早期的成功品牌而言在坚守江山的同时也需要顺应市场的规律，不断亲近核心消费人群的习惯和爱好。

大卡司DAKASI，是中国最早一批茶饮品牌，1999年5月在广州开业，面对的“年轻人”从70后、80后、90后，到现在的95后、00后。大卡司也需要通过不同的方式不断了解和亲近新的年轻人，而此次便以品牌IP为核心识别的品牌视觉升级，在这个浪潮汹涌的新时代，重塑大卡司在消费者心智里的年轻形象。

Project Background:

Every industry as the evolution of The Times, and more and more good entrepreneurial environment will make more and more, the rise of emerging brand of early high brand in the market share for segmentation of the market share for the early success of the brand at the same time of holding jiangshan also need to comply with the laws of the market, constantly near the core people spending habits and interests.

DAKASI is one of the earliest tea brands in China. It was opened in Guangzhou in May 1999. The "young people" are from the post-70s, post-80s and post-90s to the post-95s and post-00s now. Big card also needs to constantly understand and get close to new young people through different ways, and this brand VISION upgrade with brand IP as the core recognition, in this turbulent new era, reshape the young image of big card in the mind of consumers.