“美团吉祥物升级”
是继2019年“美团黄”品牌升级后又一重大品牌升级动作。
美团平台设计团队
“美团吉祥物升级”是继2019年“美团黄”品牌升级后又一重大品牌升级动作。
品牌统一化有助于降低用户的品牌认知成本，高效进行品牌传达。在此目标的大背景下，美团在2022年6月正式推出吉祥物袋鼠团团，希望呆萌的袋鼠可以成为美团和大家的情感纽带——他作为美好生活陪伴者，帮大家吃得更好，生活更好。
The "Meituan mascot upgrade" is another major brand upgrade after the "Meituan Yellow" brand upgrade in 2019.Brand unification is helpful to reduce the cost of user's brand cognition and effectively carry out brand communication. Against this background, Meituan officially launched its mascot Kangaroo Tuan Tuan in June 2022, hoping that the cute kangaroo can become the emotional bond between Meituan and everyone -- as a companion of a better life, he can help everyone to eat better and live a better life.
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