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kashiwasato

佐藤可士和作品

位于东京六本木的国立新美术馆是一座“没有馆藏作品”的美术馆，同时具备“发挥艺术资讯中心的”功能。佐藤2007年在担任该馆视觉标志设计时，着眼于以往的美术馆不曾拥有的新颖之处，将汉字“新”用于标志设计。其灵感来自建筑家黑川纪的独具特色的可分割展区创意，标志中所有元素均采用开放性设计，与“开放的美术平台”这一概念相吻合。展馆名称的英文字体设计也沿袭标志设计。整个视觉传达设计风格一致，一气呵成，充分表现了美术馆所应有的建筑物的特性。

Kashiwa Sato was in charge of the overall visual identity of the National Art Center, Tokyo, the fifth and largest national museum in Japan, which opened in January 2007 in Roppongi, Tokyo. It is the fifth national museum in Japan and the first to open in 30 years. NACT is unique; it holds no permanent collections, instead serving as an exhibition venue, art library, and source for art education and outreach activities. Kashiwa used the kanji character, ‘新’ (new) to symbolize its identity.Inspired by architect Kisho Kurokawa’s use of large partitions to create separate elements within the massive space, Kashiwa’s logo utilized the open space within the logo to convey the openness of the museum. He also developed original, stencil-like English and numeral fonts for the museum merchandise and the signage to express the openness of the museum and to unify its core values and unique architecture into one image as part of his integrated visual communication strategy.