｜Minus Art Branding｜

- 品牌设计 -

Sofia Noceti

设计作品版权归品牌和作者所有

MINUS ART是一家位于悉尼的公司，提供高质量的产品世界各地新兴艺术家的精美艺术版画。色彩丰富，友好，减艺术传达简单。通过简单的形状(基于框架格式)，它旨在突出多样性的想法，艺术家，框架和大小，因为减艺术适应你的地方，使它看起来像你想要的方式。这个方向涉及颜色、形状和排版处理。用很少的元素，原色和两种字体，我们创建了一个简单的引人注目和有影响力的设计，使减法艺术一个可识别的品牌。

The Client

MINUS ART is a Sydney based company offering top quality

fine art prints by emerging artists around the world.

Project Scope

Logo, Brand Identity, Brand Guideline, Business Cards, Social Media, posters.

Concept

Colorfull and friendly, Minus Art's communicates simplicity. Through simple shapes (based on the frame formats) it aims to highlights the idea of diversity, of artist, frames and sizes, because minus art adapts to your place, to make it looks the way you want. This direction plays around color shapes and typographic treatments. With few elements, primary colors and two fonts we create a simple an eye-catching and impactful design to make minus art a recognizable brand.

｜EASYFAST｜

- 品牌设计 -

ablackcover

设计作品版权归品牌和作者所有

EASYFAST是一家连锁便利摄影店，经营面积很小（可能小于十平方米）。它的独特之处在于“规模”和“速度”：业务量小，识别速度快。在视觉定位上，我们将 EASYFAST 描述为眼中的彩色砾石。EASYFAST 总是选择在最繁忙或最复杂的环境中运营，这意味着它们是具有高密度徽标的商业空间。由于 EASYFAST 占用空间小，使用图形作为其鉴别实际上是一种冒险的方法。因此，我们决定放弃设计一个图案作为它的标志。取而代之的是，整个空间被设计为像吹入眼睛的彩色砾石一样具有辨识度。整个店铺变成了一个标识识别系统。从这个角度来看，EASYFAST在商业环境中拥有最大、最显眼的标识。

EASYFAST is a chain of convenience photography shops, operating in a small area (probably less than ten square meters). It is unique in its "scale" and "speed" : small volume of business, fast recognition. In terms of visual orientation, we describe EASYFAST as colored gravel in the eye. EASYFAST always chooses to operate in the busiest or most complex environments, which means they are commercial Spaces with high density of logos. Due to EASYFAST's small footprint, using graphics as its identification is actually a risky approach. Therefore, we decided not to design a pattern as its logo. Instead, the entire space is designed to be recognizable like colored gravel blown into the eye. The whole store became a sign-recognition system. From this perspective, EASYFAST has the largest and most visible logo in a business environment.