用玛雅语言设计的电影节主视觉！

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FILMAR en América Latina2020

拉丁美洲电影节

设计：WePlayDesign—Sophie Rubin、Cedric Rossel

国家/地区国家/地区：瑞士

FILMAR en América Latina是瑞士致力于拉丁美洲电影和文化的最重要的节日。FILMAR支持独立电影和拉丁美洲电影人，提供新电影和经典电影，通过电影节邀请的众多电影人促进交流。FILMAR 2020 电影节的视觉识别基于玛雅语言，这是一种传播知识和信息的手段。所选字形代表手，在这里指的是与电影密切相关的动作，例如取景、拍摄甚至构图。对于FILMARCito，选择的字形代表了对童年想象世界有吸引力的字符。

FILMAR en America Latina is Switzerland's most important festival dedicated to Latin American film and culture. FILMAR supports both independent and Latin American filmmakers, offering new and classic films and fostering communication through the many filmmakers invited to the festival. The visual identity of the FILMAR 2020 Film Festival is based on the Mayan language as a means of spreading knowledge and information. The glyph chosen represents the hand, which in this case refers to actions closely associated with the film, such as framing, shooting and even composition. For FILMARCito, the glyphs chosen represent characters that appeal to the imaginary world of childhood.

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诗会主题：自然，一切事实

设计：mc&c构国学图

国家/地区国家/地区：广州

诗会主题“自然，一切事实”聚焦后疫情的时代环境、文化的巨变形势之下，诗歌介入生活的模式变化，引导读者从人与自然之间的关系层面上去观看、思考和纠正。设计师基于此深入探讨疫情肆虐后未来生活的不确定性和动态结构变化，主视觉上运用字体构造空间感，制造模糊边界的视觉效果，表达诗歌不止于纸上传播，思想和情感的传递也随即产生新的生命场。而诗会主题影片则通过影像征集，将真实视觉日记以新闻播报的形式重整编译，务求通过影像记录和大众形成情绪链接，从观影中重温这些特殊日子里的感动、泪水和勇气。

The theme of the poetry Fair "Nature, All Facts" focuses on the changing patterns of poetry's involvement in life in the context of the great changes in environment and culture in the post-epidemic era, and guides readers to watch, think and correct the relationship between man and nature. Based on this, the designer deeply discusses the uncertainty and dynamic structural changes of future life after the outbreak. In the main vision, font is used to construct a sense of space and create a visual effect of blurred boundaries, expressing that poetry is not only spread on paper, but also the transmission of thoughts and emotions, which immediately generates a new life field. The poetry club theme film reorganizes and compiles the real visual diary in the form of news broadcast through video collection, in order to form emotional link with the public through video recording, and relive the emotion, tears and courage of these special days from watching the film.