啊! 汉堡

a! Burger

Creative Agenc：rong-design

让品牌保持纯粹，简洁，

普世的同时富有明确的当代感和趣味性。

啊！汉堡是一家年轻的创新汉堡品牌。品牌的定位以契合当下年轻人健康，自由，随性的生活态度，来配以美味且无负担的汉堡产品。啊！代表美味的惊喜，同时代表的是随性的自然表达，设计将字母a与汉堡的主体进行了趣味的融合，合二为一，构成了品牌独一无二的视觉符号。在应用延展上，设计通过对符号的变形，叠加，组合等手法，塑造了具有明确识别，且强化了品牌轻松，自然无负担的核心定位。

Ah! Hamburg is a young and innovative burger brand. The brand positioning is in line with the healthy, free and casual life attitude of today's young people, with delicious and no-burden hamburger products. Ah! On behalf of delicious surprise, at the same time on behalf of the spontaneous natural expression, the design of the letter a and the main body of the burger for fun integration, a combination of the brand's unique visual symbol. In terms of application extension, the design creates a clear identification and strengthens the core positioning of the brand with ease, nature and no burden through the deformation, superposition and combination of symbols.