mug americano / mug latte / mug caramel macchiato

2014.03

for Starbucks

We took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full. The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan. A design that represents Starbucks’ worldview : of feeling fulfilled, and seeing the world as half-full, never half-empty.

我们采用了星巴克经典的白咖啡杯，在底部添加了一个图形，看起来像咖啡饮料的表面，这样当杯子干燥或倒置存放时，看起来好像它实际上是满的。这款咖啡杯有三种口味——美式咖啡、拿铁咖啡和焦糖玛奇朵咖啡，将在日本各地的星巴克推出。这个设计代表了星巴克的世界观:感觉满足，把世界看成是半满的，而不是半空的。