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/ NO.1/Packaging

FANGCHA 方茶

Design/肖琪媛

方茶是一款针对90后办公场景饮用的袋泡茶，相比层层叠加厚重的纸盒，日常材质的磨砂透明更能满足于年轻人追寻潮酷与直接效率的需求，同时也满足本次成本减少的需求。将信息扁平化处理，亮丽醒目的强对比色彩，高效率传递，形成高差异。

Square tea is a bag of tea for post-90s office scenes. Compared with layers of heavy cartons, the frosted transparency of daily materials can better meet the needs of young people to pursue cool and direct efficiency, as well as meet the needs of this cost reduction. The information will be flattened, bright and eye-catching strong contrast color, high-efficiency transmission, the formation of high differences.

/ NO.2/Branding

Guangzhou Academy of Fine Arts 2021

Design/TEN BUTTONS

商店门口LED屏显示的欢迎光临字样，是对新客人的热情招呼。设计师想把这种感情用在这次广美录取通知书的设计中。充满热情的点状文字，在迎新材料上滚动呈现，让本是静态的字体在平面上有一种动态的效果。材料的内容信息展示在表面，以此制造出信息快速划过的感觉，文字动与静的交错就像时间定格的瞬间。整个录取通知书层层包裹，打开外包装后，亚克力材质的内盒展现出来，荧光色像是晚上在店面前闪烁发光的LED灯板，轻松的一句“hi”，是一种亲切的欢迎，更像是命中注定的一次偶遇。整个录取通知书包括了信封、寄语、证书、入学材料，还有徽章和手提袋。我们将这些产品汇总在一起，按统一尺寸整理在亚克力方盒中，整齐又丰富。

Appearing at the entrance of the store, the words WELCOME scrolling on the LED screen are a warm greeting to new customers. I wanted to use this sentiment in the design of the admission letter of GAFA. The passionate dotted text, scrolling on the welcome material, this makes the static font present a dynamic effect on the print media. The content of the internal material is set on the surface, thus creating the feeling of information rapidly passing by, and the interplay of text movement and stillness is like a moment of time freeze. The whole admission letter is wrapped in layers, and after opening the outer package, the inner box made of acrylic material is shown. The fluorescent color is like a flashing LED light board in front of the store at night. The easy "Hi" is an affectionate welcome, more like a fated chance encounter. The entire acceptance letter includes an envelope, a message, a certificate, admissions materials, as well as a badge and a tote bag. We put these products together and organized them in a uniform size in an acrylic square box, which is neat and abundant.