我们如何才能将自己的居所打造成理想中的家？「为什么工厂 The Why Factory」的最新出版刊物《(w)Ego：高密度下的梦想家园》探索了参与式的设计过程，并将研究结果应用于住宅设计。让居民表达自己的居住愿望和期待，彼此探讨和协商，并将其作为住宅设计的参考。(w)Ego以游戏开发的形式，尝试在设计中满足居民的意愿和建议，将每个居民所描绘的梦想家园转化为空间需求。通过这种方式，构筑一个真正以人为本的全新住宅模型。这本书汇集了荷兰代尔夫特理工大学「为什么工厂」学生团队的研究成果，以及与「为什么工厂」合作的芝加哥工业大学、墨尔本皇家理工学院、耶路撒冷 Bezalel 艺术与设计学院的学生共同进行的研究成果。
How can we turn every dwelling into a desirable home? The latest book by The Why Factory, (w)Ego: Dream Homes in Density, investigates participatory processes and applies them to housing design. These processes establish a negotiation between the desires of each of the residents of a housing block and help determine the design of their units. (w)Ego explores these negotiations through the development of gaming processes that leverage the specific dreams of each resident and transform them into spatial requirements. This way, novel housing typologies emerge within a truly human-driven, dreamy architecture. This book brings together research undertaken by students from The Why Factory at TU Delft and students from IIT Chicago, RMIT Melbourne and Bezalel Academy Jerusalem who collaborated with The Why Factory.
为什么我们必须生活在鸟笼般千篇一律的住宅楼中？
为什么我们的居住空间总是一成不变，价格昂贵但又没有足够多的选择？
如何能够自由地定义自己的空间？
如何改进我们的居住环境？
建筑能够容纳每个人的个性和需求，构筑一个有更多选择和责任感的未来世界吗？
The (w)Ego Game 图片 Image © The Why Factory
(w)Ego项目研究了在高密度的城市中，设计和建造理想住宅的自由度和可能性。它探索了将使用者需求融入设计过程的潜力，在建造和改善住房和城市发展的过程中优先考虑居民的意愿。通过与街区和周边环境的协调与协商，赋予了每个人在高密度的世界中实现自我个性的可能性。简言之，在(w)Ego设想的世界中，自由、想象力与责任和协作相得益彰。
(w)Ego investigates the freedom to design and build our dream home in the dense city. It explores the potential of desire-based design processes, prioritising residents’ wishes in the process of constructing and adapting housing and the city itself. It expands the possibilities of individual fantasy in a dense world by means of negotiation with our neighbours and the environment. In short, freedom and imagination meet responsibility and collaboration.
The (w)Ego Game 图片 Image © The Why Factory
个人「Ego」逐渐变成众人「w(Ego)」。从畏缩到好奇，从僵化到适应，从egoism到(w)Egoism，(w)Ego探索并推动住宅建筑的极限，寻找新的高密度生活方式。
Ego becomes(w)Ego. Moving from fear to curiosity, rigidity to adaptability, egoism to (w)Egoism, (w)Ego explores and pushes the limits of domestic architecture, looking for new ways to live together in density.
图片 Image © MVRDV
(w)Ego 概念住宅装置
(w)Ego Installation
《(w)Ego》是「为什么工厂」“未来城市合辑 (Future Cities Series)”的第十三本出版刊物，“未来都市集合”系列丛书已出版过以下作品：《The Why Factor(y)》(2010)、《Visionary Cities》(2019)、《Green Dream》(2010)、《Vertical Village》(2011),《Hong Kong Fantasies》(2011)、《City Shock》(2012)、《We Want World Wonders》(2016)、《Barba》(2015)、《Absolute Leisure》(2016)、《Copy Paste》(2017)、《Poro City》(2018)和《Towers of Choice》(2019) 。
(w)Ego is the thirteenth book in The Why Factory’s Future Cities series, and follows The Why Factor(y), Visionary Cities, Green Dream, Vertical Village, Hong Kong Fantasies, City Shock, We Want World Wonders, Barba, Absolute Leisure, Copy Paste, PoroCity, and Towers of Choice.
「为什么工厂」已出版的学术专题书册合辑
Future Cities Series
《(w)Ego: 高密度下的梦想家园》将在巴黎ArchiLib画廊举办的MVRDV和Why Factory联合策划的《行动！Agir!》展上发布预览，展览将于6月10日向公众开放。官方新书发布会将于6月14日晚19:30在荷兰新研究所 (Het Nieuwe Instituut) 的屋顶平台上举行。
A preview presentation of(w)Ego will be on show at Agir!, the upcoming exhibition of the work of MVRDV and The Why Factory at Galerie ArchiLib in Paris, which opens to the public on June 10. The official book launch will take place June 14, 19:30, on The Podium, on top of the roof of Het Nieuwe Instituut in Rotterdam.
「为什么工厂The Why Factory 」是由MVRDV创始合伙人、荷兰代尔夫特理工大学教授Winy Maas在荷兰代尔夫特理工大学创立和领导的全球智库和研究机构。「为什么工厂」专注于通过模型制作和未来都市的可视化研究，探索城市发展的可能性。研究的成果将在鹿特丹nai010出版社联合出版的《未来城市合辑 (Future Cities Series)》中呈现。
MVRDV建筑规划事务所由Winy Maas、Jacob van Rijs和Nathalie de Vries创立于荷兰鹿特丹，致力于为当代的建筑和都市问题提供解决方案。MVRDV的创作基于深度研究与高度协作，各领域的专家、客户及利益相关方从项目初期一直参与设计的全过程。直率而真诚的建筑、都市规划、研究和装置作品堪称典范，让城市和景观朝向更美好的未来发展。
MVRDV的早期项目，如荷兰公共广播公司VPRO的总部，以及荷兰阿姆斯特丹的WoZoCo老年公寓，都获得了广泛的国际赞誉。MVRDV250余位建筑师、设计师和城市规划师在多学科交叉的设计过程中，始终坚持严格的技术标准和创新性研究。MVRDV采用BIM技术，公司内拥有正式的BREEAM和LEED顾问。MVRDV与荷兰代尔夫特理工大学合作运营独立智库和研究机构The Why Factory，通过展望未来都市，为建筑及都市主义提供发展议程。
MVRDV was set up in 1993 in Rotterdam, The Netherlands by Winy Maas, Jacob van Rijs and Nathalie de Vries. MVRDV engages globally in providing solutions to contemporary architectural and urban issues. A research-based and highly collaborative design method engages experts from all fields, clients and stakeholders in the creative process. The results are exemplary and outspoken buildings, urban plans, studies and objects, which enable our cities and landscapes to develop towards a better future.
Early projects by the office, such as the headquarters for the Dutch Public Broadcaster VPRO and WoZoCo housing for the elderly in Amsterdam lead to international acclaim. 250 architects, designers and other staff develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation. MVRDV works with BIM and has official in-house BREEAM and LEED assessors. Together with Delft University of Technology, MVRDV runs The Why Factory, an independent think tank and research institute providing an agenda for architecture and urbanism by envisioning the city of the future.
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