2014.11
for shu uemura
TSUYA skin is a collection of skincare products whose purpose is to realize shu uemura’s ideal of ‘smooth, soft and transparent’ skin. We wanted our packaging design to express the product concept, so we adopted a ‘softly rippling surface’. Waves on the inside are expressed on the surface of the bottle, reflecting the idea that beauty comes from within and giving the entire bottle an elegant tension.
TSUYA皮肤是一系列护肤产品,旨在实现植村秀的“光滑,柔软,透明”肌肤的理想。我们希望我们的包装设计能够表达产品概念,因此我们采用了“柔和的波纹表面”。内部的波浪表现在瓶子的表面,反映出美丽来自内部并赋予整个瓶子优雅张力的想法。
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