特别推送｜骨子里的现代优雅，Flexform登陆南京

对于久居南京的很多人而言，南京是一座不张扬有底蕴的城市，她古朴而秀美，端庄而大方，安逸的生活中又充满了机遇与挑战，这些多面性，形成了她优雅，低调，克制，独一无二的气质。

For many natives,Nanjing is a city that does not show off its inside to the public.

She is unsophisticated and beautiful, dignified and generous. The cozy and comfortable life here is full of opportunities and challenges as well.

These multifaceted aspects have formed her elegant, low-key, restrained and unique temperament.

旗舰店坐落在南京城市中心主干道龙蟠中路上的BNJ HOME中，BNJ HOME 外立面的设计灵感来自于勒柯布西耶的萨伏依别墅。如果有一种颜色主要与现代建筑有关，那就是白色。

The flagship store is located in BNJ HOME on Longpan Millde Road, which is the main road of Nanjing city center. The deisgn of the facade of BNJ HOME is inspired by the Villa Savoy designed by Le Corbusier.If there is only one color that is associated primarily with modern architecture, it is white.

萨伏依别墅

从勒·柯布西耶（Le Corbusier）、奥斯卡·尼迈耶（Oscar Niemeyer）到理查德·迈耶（Richard Meier），白色是现代设计的主要色调，因为它唤起了纯洁和永恒，突出了形式。BNJ HOME的外观设计，意为向经典致敬，同时体现了极简主义的冷静，克制，松弛和开放。

From Le Corbusier and Oscar Niemeyer to Richard Meier, white is the dominant color of

modern design because it evokes purity and timelessness and accentuates form. The exterior design of BNJ HOME is meant to pay attribute to classics, while reflecting the calmness,

restraint, relaxation and openness of minimalism.

Flexform把自己更多的时候定义为优雅而不是奢侈品。优雅，低调，克制，独一无二同样可以用在Flexform上。

Instead of luxury, Flexform defines itself as elegance. Likewise, elegant, low-key, restrained and unique temperament is also suitable to describe Flexform.

Flexform的南京首秀，可以理解为契合的灵魂相遇～

The first show of Flexform in Nanjing can be understood as the meeting of similar souls.

Flexform展厅就位于BNJ HOME 2000平的展厅入口处最显眼的地方。

The Flexform exhibition hall is located at the entrance inside this 2000m² BNJ show room, which is the most prominent place.

Antonio Citterio

展厅设计选用了米兰展的最新设计，由ACPV ARCHITECTS总裁兼建筑设计师Antonio Citterio为Flexform量身打造。他们致力于创新概念，想象一个极其灵活且易于重新配置的空间，旨在提供真实和身临其境的品牌体验。同时，这也是最新米兰旗舰店元素在国内的首次亮相。

The showroom is the same as the showroom in Salone del Mobile of this year, which is the latest element, is tailored for Flexform by Antonio Citterio, president and architect of ACPV ARCHITECTS. They are committed to innovative concepts, imagining an extremely flexible and easily reconfigurable space, aiming to provide a real and immersive brand experience. At the same time, this is also the first appearance of the latest Milan flagship store elements in China.

事实上，一个不受奢侈品污染的目标人群正在不断增长，富有，精致，从不炫耀，喜爱自己周围美丽的东西，不是为了显得美丽，而是要成为美丽，这就是Flexform的受众。

In fact, an affluent, sophisticated, but never flashy, ‘inconspicuous consumer’ profile is on the rise around the world – people who prefer to surround themselves with beautiful things, not for appearance-sake, but for their intrinsic qualities. This is the Flexform customer.

Flexform代表了意大利家具设计界的一段历史，不管流行时尚如何起伏变化，魅力永恒长存。

Flexform embodies a piece of history in the world of designer furnishings in Italy, and the appeal of our timeless products will endure for a long time, unaffected by fads that come and go.

与她的美学理念更接近的是朴素优雅的概念，展现为基本的形状和柔软而不花哨的材料。

Her aesthetic language is better expressed through the concept of discreet elegance that translates to uncluttered shapes and soft, never ostentatious, materials.

简单，非结构化，在细节上处理的很好，这是Flexform的产品共有的特点。

The common denominator in every Flexform product is simple, deconstructed, refined, down to the smallest detail.

在展厅，您可以看到Groundpiece沙发、Asolo沙发和Soft Dream沙发，Happy Hour扶手椅和Guscioalto扶手椅，Pico桌子搭配Echoes椅子，以及多种配件组合，为整体环境赋予了亲密的氛围感，一系列负有魅力的环境布置，产品完美融合在了引人入胜的背景之中，遵循经典格式，完美表达了Flexform的生活哲学概念，不断传递着品牌享誉全球的品质价值。

In the showroom, you can experience Groundpiece sofa, Asolo sofa , SoftDream sofa, Happy Hour armchair , Guscioalto armchair, Pico table and Echoes chair, as well as a variety of accessory combinations, which give the whole environment an intimate atmosphere. A series of attractive environment layout, the products are perfectly integrated into the attractive background. Following the classic format, it perfectly expressed the philosophy of life concept of Flexform, which continously convey the brand's world-renowned quality value.

不炫耀的美丽，展现的是适度且令人安心的优雅，用简洁利落的线条，用减法展现高雅的审美价值。

作为设计标志的时代性从来不用蓄意作势，证明了沉默的说服力。

Unostentatious beauty indicates the discreet and reassuring elegance with sleek and clean lines, where the aesthetic expression of elegance lines in revealing the essential.

Contemporary styling that is never loud or aggressive – but persuasively silent – yet imbued with aesthetic expression.

充满比例美感的表达符号，珍贵的材料，纺织物，精加工，是起居空间里每一件配置都成为情绪健康的真正环礁。

Thanks to the balanced proportions, exquisite materials, fabrics and finishes that make every living room configuration a true island of emotional wellbeing.

“我们为热爱生活的人创造惊喜“始终是BNJ北纳家团队所追求的。在Flexform南京展厅，您不光可以体验产品，更能在BNJ专业设计团队打造的空间中，沉浸式的感受到一线品牌所带来的富有层次的情绪价值。

“We create surprises for people who love their lives.”This has always been the pursuit of the BNJ team.

Immersing in the Flexform showroom in Nanjing, you could not only experience the products, but also feel the emotional value of living space created by BNJ professional design team.