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2020.11

for Kanro

With a history of over one hundred years, Kanro has manufactured and distributed a wide variety of candy and gummies.

The recent establishment of the manufacturing method of foamed gummy—which contains small bubbles from an air mixing process to have a soft, light texture—called for a newly designed gummy shape and packaging.

Foamed gummies’ characteristics are better experienced by comparing their texture to other types of gummies rather than eating them alone, and it was with this focus that the chewier, hard gummies would come to be sold in the same package and mixed in with the soft gummies Kanro excels at manufacturing.

To emphasize each gummy’s texture, the hard gummies were designed as cubes with a large contact area and volume to withstand the compressive force of a bite. Soft gummies are conical with a small contact area to better feel the satisfaction of biting into its gooey texture. To best demonstrate the fluffiest gummy of all, the foamed gummies come in a spherical shape that envelopes the teeth biting into them. All three are intentionally flavored uniformly. Numerous products on the market mix different flavors of gummies in the same package, but presenting different textures with the same taste brings the company’s superior technological capabilities to the forefront.

While the package is a standard pouch, the ziplock closure was moved to the side rather than at the top of the package. It was designed to be hung up on retail display hooks vertically so as to take up less space. The wider opening and shallower pouch style makes it easier to take gummies out once opened. Further, the reverse side of the pouch was made to stand upright in anticipation of the possibility the pouch would be laid on its side upon a table or surface. Its low height and wide base add stability in such a state, making it easy to store upright in an office drawer or place where its contents can be shared.

On the face of the package are just the shapes of the three gummies, circle, triangle, and square, and the Kanro logo, tilted 45 degrees so as to be read easily whether vertically on display at the store or placed horizontally for eating.

拥有一百多年的历史，康罗公司生产和销售各种各样的糖果和软糖。

最近建立的泡沫胶的制造方法——包含空气混合过程中产生的小气泡，使其具有柔软、轻盈的质地——需要一种新设计的胶状形状和包装。

通过将泡沫软糖的质地与其他类型的软糖进行比较，而不是单独食用，可以更好地体验泡沫软糖的特性，正是出于这一点，耐嚼的硬软糖将以同一包装出售，并与软软糖混合 Kanro擅长制造。

为了强调每一种橡皮糖的质地，硬橡皮糖被设计成立方体，具有大的接触面积和体积，以承受咬一口的压力。柔软的胶黏剂呈锥形，接触面积小，咬入胶黏的质地时能更好地感受到满足感。为了最好地展示最柔软的橡皮糖，泡沫橡皮糖呈球状，包裹着咬入其中的牙齿。这三种风味都是刻意统一的。市场上众多的产品将不同口味的软糖混合在同一包装中，但呈现出不同的质地和相同的味道，使公司的卓越技术能力走在了前列。

虽然包装是一个标准的袋，拉链关闭移动到一边而不是在包装的顶部。它被设计成垂直挂在零售展示挂钩上，以减少空间的占用。更大的开放和浅浅的袋风格，使它更容易取出口香糖一旦打开。此外，袋的背面被制作成直立的，以预测袋可能会被放置在桌子或表面上。它的低高度和宽基础增加了这种状态下的稳定性，使它很容易直立存储在办公室抽屉或其内容可以共享的地方。

包装的正面仅仅是这三种橡皮糖的形状，圆形，三角形，正方形，还有Kanro的logo，它倾斜45度，无论是在商店里垂直陈列还是水平摆放方便阅读。