neyuki

2018.02

for Flanders

A branding and a new product design project for Flanders, Co. Ltd. a firm based in Kushiro, Hokkaido that specializes in manufacturing and selling of confectioneries. Hokkaido is located in the north of Japan and is renowned for its dairy farming and the production of its milk and dairy products.

佛兰德斯有限公司的品牌和新产品设计项目，该公司位于北海道Kushiro，专门生产和销售糖果。北海道位于日本北部，以其奶牛养殖和牛奶及乳制品的生产而闻名。

The brand was named “N” taken from the word “north” and the logo was kept to a minimal with just a triangle that points to this direction reflecting the firm’s expertise in making confectioneries using the ingredients of Hokkaido. A cheese cake was decided as the brand’s first product to be designed. When the box is opened a snowy landscape reminiscent of Hokkaido is presented, and when the tree is pulled out a cheese cake appears from beneath the snow.

该品牌命名为“N”，取自单词“北方”，商标保持最小，只有一个三角形指向这个方向，反映了该公司在使用北海道原料制作糖果方面的专长。奶酪蛋糕被确定为该品牌设计的第一款产品。当盒子打开时，呈现出北海道的雪景，当树被拉出来时，一个芝士蛋糕就会从雪下出现。

The “snow” is made from icing sugar, and the “tree” can be picked up like a cocktail stick. The idea was inspired by the traditional techniques of the north that by storing vegetables and fruit in the snow a self-preservation occurs that enhances sweetness intensity.

“雪”是由糖霜做成的，“树”可以像拿鸡尾酒棒一样拿起来。这个想法是受北方传统技术的启发，通过在雪中储存蔬菜和水果来实现自我保护，以增加甜味强度。