T7 太空人形象IP

T7 茶太奇

Brand strategy . Brand name . Brand vision

味蕾漫游记

Amazing taste

OKBRAND | 广州 | 平面设计师

Background

随着社会文明和历史的发展，消费者对奶茶需求的侧重点逐步演变为社交化、休闲化。拥有年轻、时尚元素的茶饮品牌，富有生活气息、独特个性的新式茶饮产品，深受消费者的喜爱。

T7 作为区别于传统茶饮的创新型新茶饮品牌，以“为富有创新和探索精神的新新人类创作灵感之茶”为品牌理念，在产品研发上基于六大茶饮基础上的科学化创新，让茶饮更加符合年轻新一代人群的青睐，它始终保持着热情与活力，并以时尚、趣味为出发点，打造极具享受的新茶饮以及富有趣味的悠闲空间，满足富有创新精神、探索意志、有趣有品的新新人类的体验需求。

• 茶饮品牌一直山头林立，未能有真正意义上的领导品牌出现，不同代系的产品和品牌都在自己所属的细分市场之上有一席之地

• 奶茶行业以门槛低+毛利高吸引各路创业者进入，现今是现制茶饮的疯狂扩张阶段

• 个人健康饮食意识崛起，对绿色有机食品需求逐渐增强，他们在追求口味的前提下，更热衷于绿色茶饮产品

With the development of social civilization and history, the focus of consumers' demand for milk tea has gradually evolved into social and leisure. The tea brands with young and fashionable elements and the new tea products with life flavor and unique personality are deeply loved by consumers.

T7 has as creative agency from the traditional tea drinks brand, with "for rich innovation and explore the new new mankind spiritual inspiration of tea" for the brand concept, in product research and development based on the scientific innovation based on the six major tea, make tea more conform to the favour of a new generation of young people, it has always maintained a passion and vitality, and with the fashion, the interest as the starting point, Create extremely enjoyable new tea drinks and interesting leisure space to meet the experience needs of innovative, exploratory, interesting and tasteful new people.

• Tea brands have always been numerous, and there is no leader brand in the real sense. Products and brands of different generations all have a place in their own market segments

• Milk tea industry attracts entrepreneurs from all walks of life with low threshold and high gross profit. Now it is the crazy expansion stage of freshly made tea

• The rise of personal awareness of healthy diet, the demand for green organic food gradually increased, they are more enthusiastic about green tea products on the premise of pursuing taste