2014.03
for Starbucks
We took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full. The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan. A design that represents Starbucks’ worldview : of feeling fulfilled, and seeing the world as half-full, never half-empty.
我们采用了星巴克的经典白咖啡杯，并在底座上添加了一个看起来像咖啡饮料表面的图形，这样当杯子干燥或倒置存放时，它看起来好像已经满了。这个杯子有三个品种 - Americano，latte和焦糖玛奇朵 - 并将在日本各地的星巴克上映。一种代表星巴克世界观的设计：感受到满足感，将世界视为半满，从不半空。
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