spiral card-stand
A card stand designed in support of American Express’s initiative to help small businesses and shopping districts.
The card stand has room not only for a shop’s own business card but for those of its neighboring shops, up to six different cards, allowing shop owners to support one another and empower the local community together.
Rather than standing the cards upright, laying them down slightly and arranging them in a spiral allows any card to be picked up as easily as the next, and eliminates the need for front-to-back or top-down hierarchies. So arrayed, the card stand resembles a flower in full bloom or even a knot securely tying together the multiple storefronts being represented.
旨在支持美国运通帮助小型企业和购物区的倡议的卡片架。
卡片架不仅可以放置店铺自己的名片，还可以放置周边店铺的名片，最多可放置六张不同的名片，让店主可以相互支持，共同为当地社区赋能。
无需将卡片直立，将它们稍微放下并将它们排列成螺旋状，这样可以像拿起下一张卡片一样轻松地拿起任何卡片，并且不需要从前到后或自上而下的层次结构。如此排列，卡片架就像一朵盛开的花朵，甚至是一个将所代表的多个店面牢固地系在一起的结。
Client:American Express
Collaborator:Yukiko Tomotsune
Photographer:Tsunehiko Okazaki
2021.11
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