shiawase banana – 大作社

2015.04

for Unifrutti Japan

“shiawase banana” – high-quality bananas grown on a plantation in a national park at altitudes of 1,000 metres or more, located in the north-central region of the island of Mindanao in the Philippines. （“shiawase banana” - 位于菲律宾棉兰老岛中北部地区海拔1000米或以上的国家公园种植园种植的优质香蕉。）
Adhering to the requirement to use only organic fertilizers and the strict restriction on the use of pesticides, they became the first bananas to be awarded with an impressive 2 Stars at the International Taste and Quality Institute (iTQi) Superior Taste Awards in Belgium.（他们坚持只使用有机肥料和严格限制使用农药的要求，成为第一批在比利时国际口味和品质研究所（iTQi）优质口味奖项中获得令人印象深刻的2颗香槟的香蕉。）
The name “shiawase banana” was derived simply from the fact the fruit makes all banana growers happy, drawing on the word “shiawase” which means “happiness” in Japanese.
When we were asked to design the packaging, we didn’t want to just come up with something extravagant because of its high quality: that would be totally inappropriate for an environmentally friendly banana. And so we decided to steer clear of boxes or packing material, and apply stickers on the surface of the banana peel. The sticker is double layered, with the first layer faithfully reproducing the textural feel and colours of the banana peel, even down to the lifelike bruises and discolouration. A segment of the sticker is partially peeled. When this is peeled off, the second sticker that indicates a message with an image of the flesh of the banana in the background emerges. Rather than just imposing some information about the banana, we created an atmosphere where you are compelled to read the story behind it. （

“shiawase banana”这个名字只是因为水果使所有香蕉种植者都感到高兴，并使用了“shiawase”这个词，这意味着日语中的“幸福”。

当我们被要求设计包装时，我们不想因为其高品质而想出一些奢侈的东西：这对环保香蕉来说是完全不合适的。所以我们决定避开盒子或包装材料，并在香蕉皮表面贴上贴纸。贴纸是双层的，第一层忠实地再现了香蕉皮的质地感和颜色，甚至是栩栩如生的瘀伤和褪色。贴纸的一部分部分去皮。剥离时，会出现第二个贴纸，表示背景中带有香蕉肉图像的信息。我们创造了一种你不得不阅读背后故事的氛围，而不仅仅是强加一些关于香蕉的信息）

Moreover, we designed a paper carrier bag to enable the people who have purchased the bananas to take them back home. The bag is designed so that when the string handle is removed you can easily pick out the bananas. If you spread open the bag you soon realize that it is made out of one sheet of paper in the shape of a large “banana leaf”. We put a detailed description of the “shiawase banana” on the reverse side of the bag to ensure that the banana can be enjoyed numerous time.（此外，我们设计了一个纸质手提袋，使购买香蕉的人能够带回家。袋子的设计使得当取下弦柄时，您可以轻松挑出香蕉。如果你打开袋子，你很快就会意识到它是由一张大纸条形状的纸制成的“香蕉叶”。我们在袋子的背面详细描述了“shiawase banana”，以确保香蕉可以多次享用。）