Located in the heart of Shanghai’s coveted Jing’An District, Park Avenue Central (PAC) is setting a new standard in mixed-use developments – and giving tenants and visitors a one-of-a-kind experience. The development is under construction, with structural topping out having taken place in October this year, and the completion date on track for 2024.
The A-grade, 180-metre (590-foot) tower promises to create a buzz in the city’s competitive property market – a leading-edge, fully integrated development blending premium office space with retail, natural and public art experiences, all within a vibrant, green public realm.
Keppel Land, an innovative and multi-faceted urban space solutions provider, is the driving force behind this landmark, future-focused commercial precinct.
Hassell is working with the client on every aspect of PAC – from urban design and architecture to landscape and interiors – and leading a team of consultants to design and deliver a world-class property to add to Keppel Land's already-impressive international portfolio.
The tower
The tower is PAC’s defining feature. It’s also a next generation commercial building that’s setting a high bar for sustainability, environmental efficiency and the integration of technology.
Its three-storey lobby presents a modern yet timeless space taking inspiration from the architecture’s grid system and introducing it to the interior space. With light being a major component throughout the entire design concept of the development, the interior approach for the lobby was to convey the passage of light and its timelessness through the design.
State-of-art tech features include a facial recognition system integrated with the tower’s lifts, air quality monitoring system and real-time, data-based building management systems for optimal performance. A custom-designed intelligent property management system personalises the tenant experience.
The jewel in the tower’s crown is a two-storey penthouse office with an exclusive terrace and breathtaking views across Shanghai – the prime position in a development poised to attract some of the city’s most prized tenants and employees.
Brick is the common facade language throughout PAC. The tower’s facade utilises interpreted bricks, and the urban edge also utilises the pattern but on a civic scale, while the retail facades utilise more granular brickwork.
Public spaces
The development offers an unprecedented indoor/outdoor retail experience – a transitional space where urban character gradually dissolves into immersive nature.
The retail and F&B component is defined by two main streets – distinct but complementary in character.
The High Street is lined with large-scale stores located over four storeys. This fronts the ‘urban edge’ of the development and acts as one of the gateways into the precinct from the bustling city.
The other end of the site faces the nearby residential area contains smaller scale, one- and two-storey shops.
Cascading terraces and pavilions, greenery and transitional lights frame this area’s boutique, outdoor retail, while glowing bridges and stairs that resemble lanterns heighten the atmosphere. Sophisticated and intimate, it feels like an undiscovered part of the city.
Just a short distance from the retail area is a secluded, peaceful natural oasis – lush landscape with locally-sourced plants, forming a secret garden that draws in workers and visitors.
Community
The idea of ‘giving back’ to the people within PAC and in the surrounding community was one of the foundations of the design process.
The tower’s ground-level public spaces are specially designed for hosting all kinds of events and activities, all year round. This gives building tenants, visitors and locals reasons to gather and enjoy this new Shanghai destination – and return again and again.
Public art artworks dotted throughout the site add to the list of attractions.
Sustainability
The tower is designed not just to efficiently house businesses and their people – but to look after their daily wellbeing too.
Health and wellbeing features include abundant natural light, an integrated air purification system and fresh air exchange. In addition, the site’s abundant landscaping acts as a stormwater sponge while solar panels reduce the tower’s overall carbon footprint.
The tower also incorporates exceptional end-of-trip facilities, making this one of the first commercial buildings in China to offer hospitality-level amenities that encourage people to ride, walk or run to work.
Along with the tower’s intelligent lighting and energy conservation systems, these design elements are set to help PAC secure its sustainability rating targets:
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LEED Gold
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WELL Platinum
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BCA Green Mark Platinum and
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China Green Building 2 Star
Every great city has its main streets featuring big name drawcards. But often tucked away behind them are the little streets housing the hidden culture, a treasure trove of discovery and the unexpected. Think: world’s best baristas, sizzling indie brands and achingly cool bars and restaurants. PAC is where these two worlds meet.
Visitors have the unparalleled opportunity to transition from civic to natural landscape in a matter of minutes.
Project details
Location: Shanghai, China
Client: Keppel Land
Disciplines: Architecture, Interior Design, Landscape Architecture, Urban DesignScale: 180 metre tower / 28,000 sqm site / 186,000 sqm GFA (590 feet / 301,000 sqft / 2 million sqft
Year: 2024
Images by: Bloomimages / Hinok Cai, Hassell
Design team: Martin Lee, Klevis Koco, Mark Loughnan, Andrew Wilkinson, Angus Bruce, Dennis Ho Robert Price, John Pauline, Markus Van Aalderen, Yi Liu, Sean Lin, Juan Zou, BP Loh, Razvan Ghilic-Micu, Joel Sampson, Recy Shao, Alix Smith, Jason Cuffe, Andi An, Xiaolin Chen, Jiayi Hu, Yue Cao, Benjamin Charlton, Roya Zhuang, Victor Ung, Green Chen, Hanez Gatpo, Jun Guo, Florencia Gutierrez, Jia Hao, Madeline Joyce, Jina Kim, Minjae Kim, Che Wang, Kason Who, Yi Yang, Kairos Zhang, Xinyi Chen, Giovanni Bertocchi
Stay tuned for more details as the project nears completion.
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