品牌识别 | Transfero

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Transfero is a fintech for buying and selling cryptoactives. Originally a Swiss-based group and founder of the BRZ Token, the largest national stablecoin paired with a national currency in Latin America.

Transfero是一家交易加密货币的金融科技公司。最初是一家总部位于瑞士的集团，是BRZ代币的创始机构。BRZ代币是拉丁美洲最大的与国家货币配对的国家稳定货币。

In 2021, the RAF.DESIGN agency invited me to redesign the original brand, which was undergoing changes in its positioning.

The company that once conveyed a traditional and far-fetched look, now would have a bolder and more technological stance. The solution came through a brand with a modern look and which enables the creation of a clear and objective design system, facilitating the organization of the brand architecture/portfolio and the creation of new UX elements for the deployment of new products and services.

这家公司曾经表现出一种传统的、牵强的形象，现在将采取更大胆、更技术化的立场。该解决方案通过一个具有现代外观的品牌实现，该品牌能够创建一个清晰客观的设计系统，促进品牌架构/组合的组织，并为部署新产品和服务创建新的用户体验元素。