品牌识别 | Neara

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Australian utility SaaS business, Neara (formerly Power Lines Pro), reached us to develop the new brand identity to serve as the umbrella company under which the different products and services would live. We worked on the transition of Power Lines Pro to the umbrella company “Neara” developing the new brand positioning, architecture, and visual identity.
The name reflects how the company brings partners ‘nearer’ to their assets, environments and businesses. The rebrand is a reflection of the company’s diversifying growth ambitions into new infrastructure sectors with the symbol serving as the starting point to integrate the services and products under this umbrella. By using the negative space it generates a dynamic way to create up to 256 product logotypes.

澳大利亚公用事业SaaS业务部门Neara（前电力线专业公司）与我们联系，需要开发新的品牌标识。作为一家机构庞大的“伞式”公司，不同的产品和服务将在其下生存。我们致力于将Power Lines Pro转型为综合性“伞式”公司“Neara”，开发新的品牌定位、架构和视觉标识。

该名称反映了公司如何让合作伙伴“更接近”他们的资产、环境和业务。该品牌的更名反映了该公司在新基础设施领域的多元化增长雄心，该标志是将服务和产品整合到该保护伞下的起点。通过使用负空间，它可以动态创建多达256个产品标识。