INNOVATION FACTORY - INFACT COFFEE
Effective coffee: A creative hub powered with caffeine
Coffee stimulates the mind, yet most Hanoians associate coffee with downtime: they drink it when they relax, read a book, or hang out with others. Recognizing that a growing group of professionals were in need of a work-friendly space with good coffee, we design an experience specifically tailored for these modern-day workers. Hai&Ikigai has accompanied with Infact Team from consulting on the process of brand naming, storytelling, tone of voice to the design of the identity, packaging, and promotional materials. Innovation Factory, or InFact in short, became the birthplace of a now thriving innovation community.
创新工厂-英法特咖啡
高效咖啡：以咖啡因为动力的创意中心
咖啡能刺激大脑，但大多数河内人将咖啡与休息联系在一起：他们在放松、看书或与他人闲逛时喝咖啡。认识到越来越多的专业人士需要一个有好咖啡的工作友好型空间，我们为这些现代工人设计了专门定制的体验。Hai&Ikigai与Infact团队合作，从品牌命名、讲故事、语调到身份设计、包装和促销材料的咨询过程。创新工厂，或简而言之，成为了一个如今欣欣向荣的创新社区的诞生地。
Creative Process 创作过程
Brand Positioning 品牌定位
Customer Profiles 客户资料
Visual Identity 视觉识别
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本文来自微信公众号“标志设计”作者：logoidea（ID：toplogocc）。大作社经授权转载，该文观点仅代表作者本人，大作社平台仅提供信息存储空间服务。
