MVRDV为NIO智能电动汽车设计的荷兰首家「蔚来中心」在鹿特丹正式揭幕

图片 image: © Ossip van Duivenbode

MVRDV为智能电动汽车品牌“NIO 蔚来”在荷兰鹿特丹设计的「蔚来中心」 (NIO House Rotterdam) 现已开业，这是蔚来汽车位于荷兰的第一家品牌体验空间。MVRDV的设计将鹿特丹大胆且不拘一格的城市精神和蔚来品牌成熟而温暖的美学相结合。同时融入蔚来中心的空间特色：通过置入咖啡厅、活动空间和儿童游乐区等公共性元素，打造灵活的室内空间，在鹿特丹最著名的购物街区之一，带来蔚来品牌的极简纯粹，为城市增添别样的活力。

NIO House Rotterdam, the first location in the Netherlands for the electric car manufacturer NIO, is now open. With an interior design by MVRDV, the store mixes the rugged and bold expression of the city of Rotterdam with the sophisticated yet warm aesthetic of the NIO brand. At the same time, it embraces NIO’s signature approach to its retail locations – which incorporate welcoming elements including a café, lounge, children’s play area, forum, work rooms, and art display – to create a flexible interior space that contributes to the vitality of its location on one of the city’s most prestigious shopping streets.

图片 image: © Ossip van Duivenbode

鹿特丹「蔚来中心」坐落在市中心的Meent街区，四周遍布咖啡馆和零售店。MVRDV使用了可移动的元素，充分利用运河邻街的绝佳位置。面向街道的主立面为品牌的汽车提供了展示空间，侧立面设置了移动门窗，空间内的咖啡吧可以通过打开的窗户向室外延伸，在风和日丽的天气里打造一个临河的户外咖啡厅。转角的玻璃橱窗是整个「蔚来中心」最吸睛的空间，为蔚来汽车提供了绝佳的展示角度，车后的墙壁上陈列着本地艺术家的作品。

Situated among the cafés and clothing stores of Meent, NIO House Rotterdam uses moving elements to take full advantage of its location in a corner unit alongside a canal. While the main façade onto the street provides a showcase for the company’s cars, the side façade can be opened thanks to sliding windows and the café bar inside can be extended through these open windows to create a canal-side outdoor café on sunny days. Meanwhile, the most prominent corner makes space for a “hero view” of one of the cars, with the wall behind it providing a backdrop of artworks.

图片 image: © Ossip van Duivenbode

进入「蔚来中心」，顾客可以在前方的展厅了解蔚来的汽车产品，展厅向空间内部延伸，地板和墙壁从白色逐渐过渡为温暖的焦糖色，形成气氛温馨的休闲区。这种过渡效果通过一种类似水磨石肌理的材料实现，名为The Good Floor，采用邻近马斯河河水中回收的废弃塑料制成。事实上，在整个设计过程中，回收材料为蔚来的材料系统带来了可持续的转变：除了回收塑料制成的水磨石材料外，空间内还使用了经过可持续认证的木材和生物基涂层、100% 天然纤维的地毯和室内装饰，以及环保皮革。

The separation between the gallery at the front of the store – where visitors can learn about NIO’s range of cars – and the welcoming clubhouseat the rear is apparent thanks to a gradient in the colour of the floor and walls, which gradually transform from white to a warm caramel. This is achieved with a terrazzo-like material known as The Good Floor, which recycles plastic pollution that is recovered from the Maas river nearby. In fact, throughout the design, the materials provide a sustainable twist on NIO’s typical material palette: in addition to the recycled plastic terrazzo, the design uses sustainability-certified wood with a bio-based coating, carpets and upholstery with 100% natural fibres, and vegan leather.

图片 image: © Ossip van Duivenbode

裸露的原始混凝土柱和质朴的设计细节表达了鹿特丹式的空间性格，同时突显出蔚来品牌纯粹和简约的审美。空间的中心区域设置了一张可升降的长桌，顾客可以在这里喝咖啡、聊天或办公。长桌悬挂在滑轮上，抬升后可腾出一个会议空间，沿着梁柱结构设置了三面可移动的玻璃隔板，为产品演示、研讨和讲座活动营造相对安静的环境。

Raw, exposed concrete columns and ruggedly engineered details provide touches of Rotterdam character to accentuate the pure and minimalist NIO vision. At the heart of the space is a long communal “crane table” where visitors can drink their coffee, chat with others, and work on their laptop. Suspended on pulleys, this table is easily lifted out of the way to make a forum space, while movable partitions can also slide into place to define a space for presentations, workshops, and lectures.

图片 image: © Ossip van Duivenbode

与主空间内的白色与焦糖色相得益彰，MVRDV在其他功能空间中融入了一系列特别的颜色，将蔚来的品牌风格与鹿特丹的城市特色结合在一起。升降式长桌的旁边设置了一个配有蓝色家具的休息区；主空间后面是两间暖红色基调的会议室；会议室旁边则是一个明黄色的儿童游乐区。

Complementing the white and caramel colours of the main space, the design incorporates a series of accent colours into its specialised spaces that unite the NIO brand and the character of Rotterdam. Alongside the crane table is a lounge space complete with blue furniture; behind the main space are two meeting rooms with warm red accents; finally, next to these meeting rooms is a play space or “joy camp” for children completed in a bright yellow.

MVRDV 创始合伙人 Jacob van Rijs 表示：“将蔚来的风格与鹿特丹的城市精神结合起来，听上去似乎是一项艰巨的挑战。然而，当我们越是深入挖掘两者各自的特点，就能发现越多的共性。蔚来和鹿特丹都是乐观和进步的。正是这种对持续进化的信念和乐观态度激发了设计的灵活性，从可以抬升到天花板的桌子到能够延伸至街道的咖啡吧，灵活性和适应性正是这个时代所需要的。”

“Combining the style of NIO with the attitude of the city of Rotterdam seems at first like a difficult challenge”, says MVRDV founding partner Jacob van Rijs. “Yet the more we thought about the character of both, the more overlap we saw. Underpinning both NIO’s and Rotterdam’s distinctive styles are a sense of optimism and progressivism. It’s this belief in – and comfort around – continuous change that inspired the design’s flexibility, from the table that rises up to the ceiling when not needed to the café bar that extends out into the street. Flexibility and adaptability are what we need in this day and age.”