Luneurs万象天地，探索“复古未来主义”的魅力

Luneurs bon enfant

苏河湾万象天地店

Take some time to explore the new mall at Mixc

& check out the retro futuristic

inspired Luneurs while your there.

/ 设计理念

“复古未来主义”的全新演绎

RETRO FUTURISME ALLOWS US TO PLAY WITH THE PAST ERA IN A CONTEMPORARY WAY.

位于上海苏河湾万象天地的Luneurs bon enfant全新演绎了“复古未来主义”，该灵感源自50、60年代法国巧克力工厂的复古未来主义插画。

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Luneurs bon enfant is located in Jing’an MIXC World. The project explores the theme of “retro futurism”, ignited by a series of retro-futuristic illustrations by a French Chocolate Factory in the 50’s and 60’s.

@ A Luneurs graphic

@https://www.laboiteverte.fr/le-retro-futurisme-a-la-francaise

“复古未来主义”本身就是矛盾体，这个概念是相对于未来主义诞生的，是指在当代艺术中对早期未来主义风格的描绘。从法国插画中可以明显看到这种风格被运用在色彩、曲线、表达形式和图形中。

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Retro futurism itself is a sort of contradiction; visions of the future from a time gone by, allowing us to play with the past era in a contemporary way. Evident in the French illustrations was the use of color, curves, movement, and form, and the general graphic, energetic style.

Vintage French Ceramic tile patterns

@Maubeuge French Tile catalogue

在进行布局和空间设计时，无论是座位区域的雕塑感弧度长椅还是整面装饰墙，我们都尽可能地整合所有元素去展现。贯穿整个空间的方格瓷砖展现了复古未来主义的大胆，同时又蕴藏法式复古的历史美感。

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When approaching both the layout and spatial design we tried to integrate these aspects as much as possible, from the sculptural curving bench seats that define the seating area to the iconography within the feature wall itself. The checkered tiles throughout were inspired both by the bold colours of the retro futuristic style but also by a vintage French tile catalogue we stumbled upon.

/ 空间体验

新颖座位区和品牌装饰墙成为全场亮点

PLAYFUL SEATING AREA & 3D ICONOGRAPHY WALL

整个空间平面呈矩形并有指定入口，同时布局受限厨房位置和主要动线，因此我们想让座位区域变得有趣一些。两个硕大的雕塑感弧形长椅，为顾客提供了新颖的休闲角落。

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As the space is rectangle in plan, with defined entry points, our layout was originally controlled by the placement of the kitchen and the main circulation. From there we were able to take a playful approach to the seating. The two large sculptural bench seats reject the conventional form and create unorthodox corners and pockets for customers to sit and engage.

具有复古特征的树瘤纹木桌在未来主义美学的设计下更具现代感。浅色和深色的组合木质橱柜则为空间提供了温暖和轻松氛围。

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The burl tables, an ode to the retro era and rounded imagery of the futurist aesthetic are ever so slightly oval rather than circular, while the collection of light and dark timber cabinetry offers a warmth and casualness to the space.

合作方Zenfeel为室内声学提供了专业支持。我们用三维图像墙的形式整合概念和声学设计。一方面有助于提升空间内的吸音效果，同时又能体现“复古未来主义”风格的显著特征。我们希望顾客看到的是面装饰墙而非吸音装置，因此花了很多时间和施工方讨论开发出融入墙面结构的设计。另一方面，为了避免装饰墙过于喧宾夺主，颜色和纹理都选择了低调单色。Luneurs团队为装饰墙提供了艺术设计，甚至将老板的小狗也画上了墙。

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Acoustics is important to Luneurs who collaborate with Zenfeel to support the environment in their stores. At Mixc we integrated both concept and acoustics in the form of a 3-dimensional, iconography wall. On one hand this helps operationally with the acoustics in the space, but it also allowed one of the most obvious illustrations of the retro futuristic style. We specifically wanted this to feel like a wall finish rather than acoustics, so we spent some time developing an affect with the contractor that was integrated into the structure of the wall. It was also important for this to support the space rather than dominate attention, so the colour and texture was kept consistent and monochromatic to camouflage itself as part of the standard wall finish. We collaborated with Luneurs’ graphics team who provided the custom artwork (which even includes one of the owners dogs).

/ 设计挑战

高难度选材，须满足多方要求

DESIGN JOURNEY AND SUCCESS

位于商场内的项目面临的最大挑战往往是既要达到消防要求，又要选择满足设计需求的材料。在限制范围内的选择少之又少，特别是织物和木材。

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Often one of the biggest challenges for mall fitouts are the fire requirements. Understandably strict, they limit the range of materials we are able to use in the space, especially with regard to the softer materials that we associate with comfort and intimacy (such as fabrics and woods). This also has a flow on effect with regard to acoustics.

Luneurs这个项目中，我们在空间的主要表面都使用了彩色瓷砖。一方面满足设计概念和防火要求，同时又解决了清洁维护问题。由于瓷砖数目众多，我们多次调整尺寸以达到最佳呈现效果，同时还满足了成本需求。最终我们创建了一个定制化的瓷砖图案和布局，将整个空间有序联结。

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For this project we used the coloured tiles on the main surfaces of the space, solving three aspects in one, concept, fire requirements, but also cleaning and maintenance. Due to the large amount of tiles, we had to adjust the size to be most visually effective and yet still economic. This involved using a larger tile than originally intended but also affected the colour options we had available. From there we created a custom tile pattern and layout throughout to tie the space together.

Luneurs热爱新奇的事物和想法，喜欢探索不同的方向，并最终设法落实到实处。对于业主来说，在复古主义的前提下结合法式风情，全新演绎了只有Luneurs才有的随性和浪漫。

我们有幸能与Luneurs共同完成这么多的项目。业主对万象天地店的概念充满热情，积极开发品牌图像和标识来满足新时代的审美。

期待您在Luneurs bon enfant能感受到“复古未来主义”的魅力。

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Luneurs are always excited and open to new ideas, and while they come to the table with thoughts and directions, they are also open to exploring varied concept directions. For the French/ Chinese owners it was important to bring both a new concept for this project under the retro umbrella, but also one which retained their French connection. This involved specific research into French inspiration, of which Retro-Futurisme was one possible direction.

Luneurs are incredible at what they do and we have been so fortunate to work alongside them on so many projects. For the MIXC location the client was enthusiastic about the concept and actively developed the brand and signage to align with this new aesthetic.

Take some time to explore the new mall at Mixc and check out the retro futuristic inspired Luneurs while your there.

首席设计师说

创意总监Alex Davies表示：“设计之初最重要的就是确保将“复古未来主义”用一种全新方式演绎，但不会让人觉得低俗或过于主题化，同时又能契合Luneurs的品牌形象。于是我们选择了一些关键元素赋予细节中体现，让整个空间仍然充满现代化和互动性。”

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FROM CREATIVE'S PERSPECTIVE

It was critical for us to ensure we were reinterpreting the concept in a thoughtful way that didn’t feel kitsch or too themed, but rather inspired by the playfulness of the Luneurs brand.

Creative Director

Alex Davies