在线上观影模式方兴未艾的当下,实体影院该如何革新才能吸引电影爱好者?芝作室在设计首个电影院项目MOViE MOViE影城时就面临这样的课题。首先要思索观影体验的本质,它是一个逃离现实的瞬间,是一段荡涤心灵的旅程,或是一场穿越时空的探索。基于这样的想法,设计团队尝试在影院这个实体空间中,以蒙太奇手法设计了一系列场景,试图唤醒人们曾在旅途中偶遇自然奇观和发掘秘境的喜悦,让这段探索之旅更加完满。
Nowadays, everyone watches movies online, how could physical cinemas stay relevant and attractive for the cinephiles?That was the design challenge for our first cinema project for MOViE MOViE at the Taikoo Li Qiantan, a mixed-use development recently completed in Shanghai. We started off asking what is the cinema experience? It is a moment of escape, an internal journey, or an expedition to another world. To complement these adventures, we set out to create a physical platform recalling memories of encountering natural wonders and travelling off the beaten path.
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