For Sekinoichi
Packaging designs for Japanese craft beer produced in asake brewery, completed as part of a project to support theSekinoichi brewery located in Ichinoseki, Iwate – a city devastated by theGreat East Japan Earthquake.
Thebeer is available in three varieties: the golden (= kin) pilsner, the red (=aka) ale, and the black (= kuro) stout. Taking inspiration from the uniquecombination of beer and sake brewery, which is called a‘kura’ in Japanese, the products were named Kin Kura, Aka Kura, and KuroKura. The Chinese characters for gold, red, and black were eachincorporated into the character for kura along with the character’sEnglish transliteration ‘KURA’ to create logos reminiscent of a family crest.
日本精酿啤酒的包装设计：该款啤酒由Sekinoichi酒藏*生产，共有三个品类：金色比尔森啤酒*、红色艾尔啤酒*和黑色司陶特啤酒*。我们从啤酒和酒藏（在日语中被称为“Kura”）的独特组合中汲取灵感，将产品命名为「Kin（金）Kura」,「Aka（红）Kura」, 和「Kuro（黑）Kura」，并在视觉上将汉字形式的金、红、黑、藏与英译读音“KURA”结合，完成了这款形似家族徽章的LOGO设计。
Sekinoichi酒藏：位于岩首县一关市，该城市在2011年遭受了到东日本大地震，此项目是为了支持该酒藏而完成的。
比尔森啤酒：色泽较浅，泡沫好，酒花香味浓馥突出，苦味重。
艾尔啤酒：呈现琥珀色，泡沫丰富细腻，酒花香气平衡宜人，杀口力强。
司陶特啤酒：又称黑啤，色泽深褐，酒花苦味重，有明显的焦香麦芽味，口感偏干而醇
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