nendo’s sketch capsule figures

2018.03

for Kaiyodo

Capsule toy machines originated in the United States as vending machines for gumballs, first imported to Japan in 1965. These machines are operated by inserting coins into a slot and turning a knob that release and dispense capsule toys in a random order. They were fondly named “Gacha Gacha” due to the sound made by the hand-cranking action of the knob.

胶囊玩具机最初是作为口香糖的自动售货机在美国出现的，在1965年第一次出口到日本。这些机器的操作是将硬币插入一个投币口，然后转动一个旋钮，按随机顺序释放和分发胶囊玩具。它们被亲切地命名为“Gacha Gacha”，因为把手转动时发出的声音。

Kaiyodo, one of the leading companies in Japan’s subculture scene, is a figure maker that gives shapes to animation, manga, and game characters. Leveraging on their sophisticated techniques they also produce various capsule miniature figures depicting art, traditional craft and flora and fauna. The company has also collaborated with museums around the world including the British Museum and the American Museum of Natural History.Through such collaborations, the company has managed to gather a diverse fan and collector base, that goes beyond the traditional framework of “toys for children”.

Kaiyodo是日本亚文化领域的领先公司之一，是一家为动画、漫画和游戏角色制作图形的公司。利用他们复杂的技术，他们也生产各种微型人物胶囊描绘艺术，传统工艺和植物和动物。该公司还与世界各地的博物馆合作，包括大英博物馆和美国自然历史博物馆。通过这样的合作，该公司成功地聚集了一个多元化的粉丝和收藏家基础，超越了“儿童玩具”的传统框架。

To evolve Kaiyodo’s advantages of turning anything into capsule figures, nendo’s approach was to give a three-dimensional shape to something that has no physical form. Utilizing simple graphic sketches by nendo, the figures portray different scenes that describe the studio’s daily process of generating new ideas. The importance of having a creative approach is not limited to people in the creative fields, so the figure can be displayed on anyone’s desktop or shelf, and act as a daily reminder for original thoughts. As if it is a “brain supplement” that boosts creativity. The figures come in 9 different types, each with a colorful version and a monochromatic white version, so in total 18 figures were made that will be released in two steps – vol. 01 and vol. 02.

为了进一步发展Kaiyodo把任何东西都变成胶囊形的优势，nendo的方法是给没有物理形式的东西赋予三维形状。利用bynendo简单的图形草图，这些图形描绘了不同的场景，描述了工作室产生新想法的日常过程。拥有创造性方法的重要性并不局限于从事创造性工作的人，所以图形可以显示在任何人的桌面上或架子上，并作为每天的原始想法的提醒。好像它是一种“大脑补充物”，可以激发创造力。这些数字有9种不同的类型，每一种都有彩色版本和单色白色版本，所以总共有18个数字，将被发布在两个步骤-第01卷和第02卷。

The capsule packaging for the figures comes in 3 colors and have different subtle grey on the top and bottom so they will not look monotonous when placed in the machine. Often the machines cannot be installed due to space and noise restriction, and customers are left to choose the capsules from a box next to the checkout counter. Since this takes away the fun from the buying process, a sales tool has been designed using the paper packaging for shipping, which enables the capsule to come out one by one. In this way, the buyer can emulate a similar experience and excitement as purchasing from a real capsule vending machine.

这个数字的胶囊包装有三种颜色，顶部和底部有不同的微妙的灰色，所以当放在机器上时，他们不会看起来单调。由于空间和噪音的限制，这种机器通常不能安装，顾客只能从收银台旁边的盒子里选择胶囊。由于这样做会使购买过程失去乐趣，因此设计了一种销售工具，使用纸包装运输，使胶囊一个接一个地出来。通过这种方式，买家可以模仿从真正的胶囊自动售货机购买时的体验和兴奋感。

vol.1

01 “Ideas appear when you are taking a break.”
When forcing yourself to find a good idea, you become stressed and this tension affects you. Instead, try to unwind, take a deep breath and relax your body and mind. A relaxed mind will be more sensitive and able to recognize when it encounters an unexpected idea.

第1卷

01“当你休息的时候，想法就会出现。”

当你强迫自己去寻找一个好主意的时候，你会变得很紧张，这种紧张会影响到你。相反，试着放松，深呼吸，放松身心。一个放松的头脑会更敏感，当它遇到意想不到的想法时能够识别。

02 “Slightly shift your point of view.”
There is a delicate balance between “unique” and “too different”. A desirable idea is one that allows a slight deviation from our perception of “normal”; while at the same time maintain a sense of familiarity and comfort.

02“稍微改变你的观点。”

在“独特”和“太不同”之间有一个微妙的平衡。一个理想的想法是允许稍微偏离我们对“正常”的认知;同时保持一种亲近感和舒适感。

03 “Using both side of the brain will help you see clearly.”
You know you have a good idea in your hands when you are satisfying both sides of the brain; the right side with an imaginative and emotional originality while at the same time satisfying the left side with functional solutions and a full understanding of the story.

03.“使用左右脑有助于你看得更清楚。”

当你满足了大脑的两侧时，你就知道你有了一个好主意;右侧以富有想象力和情感的创意满足左侧的功能解决方案和对故事的充分理解。

04 “The shadow is sometimes brighter than the light.”
Weaknesses and strengths co-exists. Though they are considered to be opposite elements, they are actually both a part of the same story. Confronting the shortcomings may reveal great opportunities.

04.“有时阴影比光明更明亮。”

劣势和优势并存。虽然它们被认为是相反的元素，但它们实际上都是同一个宇宙的一部分。直面缺点可能会带来巨大的机遇。

05 “Crossing the boundary will get you out of the box.”
Thinking constantly within restrictive boundaries can constrain your creativity. One step may be too much, but half a step outside of this boundary is enough to give you the freedom to come up with new and exciting ideas.

05“跨越界限会让你跳出条条框框。”

经常在有限制的范围内思考会限制你的创造力。迈出一步可能有点过头，但迈出半步就足够给你自由，让你有新的、令人振奋的想法。

vol.2

06 “To deliver 100% you need to share 120%”
Even when you feel you have perfectly delivered a message, it is often the case that it is not the whole picture. To fully deliver your message, you need to passionately communicate more than 100%.

第二部

06“要实现100%，就需要分享120%”

即使你觉得你已经完美地传达了一个信息，但通常情况下它并不是全部。为了完整地传达你的信息，你需要充满激情地进行超过100%的沟通。

07 “Always narrow down to two options”
Choosing one out of many options is not an easy task.Learning to quickly narrow your choices to only two, will help you save time and reduce any errors in judgment.

7“总是缩小到两种选择”

从众多选项中选择一个并非易事。学会迅速地将你的选择缩小到只有两个，将帮助你节省时间和减少判断上的错误。

08 “Throw away your best idea”
Throw aside an idea, especially when you feel it is the one.If you step away from it for a while, later you will see the possibilities for how to make it better.

08“抛弃你最好的想法”

抛弃一个想法，尤其是当你觉得它就是那个想法的时候。如果你远离它一段时间，之后你就会看到如何使它变得更好的可能性。

09 “Don’t seek ideas”
When something is lost, you will find it when you have forgotten you were looking for it. Similarly, an idea is difficult to discover when you are forcing yourself to find it. The harder you concentrate on finding one, the more unexpected ideas you miss along the way.

09“不要寻求想法”

有些东西丢了，等你忘了寻找的时候，你才会找到。同样地，当你强迫自己去发现一个想法时，它也很难被发现。你越努力地寻找一个，你就会错过更多意想不到的想法。