2014.09
for SANRIO × Pen
The instantly recognizable and one of the most famous characters of Japan, «Hello Kitty». Its fan base mainly consisted of women, but due partly to a collaboration with “Pen”, the men’s lifestyle magazine, men’s T-shirt designs were required. HELLO KITTY is a character that has many elements that “stimulates the right brain” to naturally induce the feeling of “cuteness”. On this basis we thought up a way to appeal to a new target group by “stimulating the left brain”.（这是日本最知名的人物之一，“Hello Kitty”。它的粉丝群主要由女性组成，但部分由于与男士生活杂志“Pen”的合作，男士的T恤设计是必需的。HELLO KITTY是一个角色，有许多“刺激右脑”的元素，自然地诱发“可爱”的感觉。在此基础上，我们想出了一种通过“刺激左脑”来吸引新目标群体的方法。）
01 Radiograph Kitty
The design features an x-ray image revealing Kitty’s skeleton, shedding light to her mysterious internals.（该设计以X射线图像为特色，揭示了Kitty的骨架，为她神秘的内部装饰留下了光芒。）
02 Math Kitty
Numbers and symbols associated with math formulas were used to spell “hello kitty”, with “＝∞” simultaneously expressing “infinity” and “Kitty’s ribbon”. （与数学公式相关的数字和符号用于拼写“hello kitty”，其中“=∞”同时表示“无限”和“Kitty's ribbon”。）
03 Dictionary Kitty
The design features dictionary extracts with the definitions of “hello” and “kitty”, highlighted in pink and yellow to represent Kitty’s ribbon and nose respectively. （该设计采用字典提取，其中包含“hello”和“kitty”的定义，以粉色和黄色突出显示，分别代表Kitty的缎带和鼻子。）
04 Architecture Kitty
Based on the sketches of Le Corbusier, known for his anthropometric “Modulor” system of proportions when designing architectural spaces, the “Kitty Modulor” design was made, featuring Kitty raising her right arm and, next to her, 5 apples to mark her height (Kitty is 5 apples tall). The resulting image appears as if the two figures are saying “hello!”. （基于Le Corbusier的草图，以其在设计建筑空间时的人体测量“Modulor”系统而闻名，制作了“Kitty Modulor”设计，其中Kitty抬起她的右臂，在她旁边，用5个苹果标记她的身高 （凯蒂是5个苹果高）。结果图像看起来好像两个数字都在说“你好！”。）
05 Biology Kitty
The graphic uses insect specimens to form Kitty’s face, which emerges if one looks from a distance. （图形使用昆虫标本形成Kitty的脸，如果从远处看，它就会出现。）
The red butterfly represents her ribbon, the black Japanese rhinoceros beetle and the stag beetle her eyes, and the scarabaeid beetle her nose.（红色的蝴蝶代表她的缎带，黑色的日本犀牛甲虫和雄鹿的甲虫，以及金龟子甲虫的鼻子。）
06 Physics Kitty
The design serves as a reference for Kitty’s height as equal to 5 apples, which are placed next to a scale.（该设计作为Kitty高度的参考，等于5个苹果，它们放在一个刻度旁边。）
07 Art Kitty
Using Mondrian’s characteristic abstract compositions involving primary colours as a motif, one can somehow strangely discern Kitty’s face due to her distinctive colours.（使用蒙德里安的特色抽象构图，以原色为主题，由于她独特的色彩，人们可以以某种方式奇怪地辨别出凯蒂的脸。）
08 Evolution Kitty
Since her debut in 1974, Hello Kitty has been subtly evolving through the years, incorporating design trends concerning her contours, three-dimensionality and facial features. The design draws attention to Kitty’s continuous evolution, by superimposing her on the classic illustration depicting human evolution.（自从她于1974年首次亮相以来，Hello Kitty多年来一直在巧妙地发展，融合了她的轮廓，三维和面部特征的设计趋势。该设计通过将她叠加在描绘人类进化的经典插图上，引起人们对Kitty不断进化的关注。）
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