hat cloud – 大作社

2015.08

for Seibu department store

A design renovation for a women’s hat store on the second floor of the Seibu Shibuya department store. The store is located in a slightly secluded area, and several beams are protruding from one section of the ceiling. In order to utilize this environment, cylindrical structures are irregularly positioned so as to create the sensation of being enveloped in huge “clouds”. In doing so, the constraints of the uneven surfaces of the space became less noticeable. In fact it allowed the adequate variation of the space with the immediate surroundings, and turned the store into a welcoming three dimensional space. The ceiling heights are varied according to each cylinder, so as not to draw the attention to the beam. In contrast to the overall store bearing the image of huge “clouds”, the individual hats were displayed like small “umbrellas”. Previously the goods in a hat store are displayed on shelves, and thus was the case with this store, however this time the hats were newly mounted on arms resembling a handle of an umbrella projecting from the wall. Since hats help avoid the sunlight and protects the head, there is no out of place feeling with the image of an umbrella. The middle section of the space was turned into a seating area with mirror finish stools and tables, pipes hanging down from the ceiling with hats randomly hooked on like a floating “umbrella”. Additionally, in contrast to the surrounding stores that are designed using conservative colours, the walls were finished in pink and brown hues and wood was used to conjure a warm ambience.

西武涩谷百货公司二楼的女士帽子商店的设计改造。商店位于一个僻静的区域，几根光束从天花板的一部分伸出。为了利用这种环境，圆柱形结构被不规则地定位，以产生被巨大的“云”包围的感觉。这样，对空间不平坦表面的约束变得不太明显。实际上，它可以使周围环境具有足够的空间变化，并将商店变成了一个受欢迎的三维空间。天花板高度根据每个圆柱体而变化，以免引起对光束的注意。与整个商店带有巨大“云”的形象形成对比，单个帽子的显示就像小“雨伞”一样。以前，帽子商店中的商品陈列在货架上，因此这家商店就是这种情况，但是这次帽子被重新安装在类似于从墙壁上伸出的伞柄的臂上。由于帽子有助于避免日光照射并保护头部，因此伞形图像不会给人以不适感。该空间的中间部分变成了一个带有镜面凳子和桌子的休息区，管道从天花板上垂下来，帽子像漂浮的“雨伞”一样随意地挂在上面。此外，与周围使用保守色彩设计的商店相反，墙壁采用粉红色和棕色色调进行装饰，并使用木材营造出温暖的氛围。