Explicit Design Studio

在布达佩斯举行的FIE世界击剑锦标赛的官方标志系统。一种能够在所有平台上传达徽章所代表的视觉效果和故事。会徽的结构融合了光学、作为击剑最标志性元素的面具和世界锦标赛的形式在活动期间，出现了小于1厘米，大至5米的图案。因此，设计一个响应标志，在所有情况下提供相同的视觉乐趣。官方的省略号范围定义了成为冠军的过程，因此这是会徽的基本要点。圆形/椭圆体图案代表世界，也代表面具。会徽内部的圆圈暗示着冠军。在世界锦标赛上，只有一个胜利者，只有一个胜利者能够获得冠军。会徽是比赛本身的视觉反映，它的组成部分描述了所有参加比赛的选手。

We designed the official logo system for the 2019 FIE World Fencing Championships held in Budapest.

Our mission was to come up with an arrangement that communicates the visuals and story the emblem represents across all platforms and regardless of size. The emblem is a structure which blends optics, the mask as the most iconic element of fencing, and the format of the world championships, which results in only one person emerging as winner. During the event, the logo appeared in forms smaller than 1 centimeter and as large as 5 meters. Due to this, we decided to design a responsive emblem that offers the same visual delight in all cases.The official range of ellipses define the process of becoming a champion, and as such this is the fundamental point of the emblem. The circle/ellipsoid motif represents the world as well as the mask. The full circle inside of the emblem alludes to the champion. Only one winner, only one victor can come out on top at the world championships. The emblem is a visual reflection of the contest itself, its components depicting all the contenders who partake in the event.

Font: Galano Grotesque by Rene Bieder

Special thanks: Viktória Juhász, Marton Acs, Tamara Dozsa