白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。
本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。
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>> 主题竞赛单元——
A.“BeyonD” 抖音标题字体创意设计共产生92件获奖作品。金奖1名、银奖1名、铜奖3名，优秀奖20名、入围奖67名。>>
波纹体
The ripple effect was used to interpret my first impression of TikTok, and the font design was combined with the dynamic effect of expansion and contraction.
It is a modern experimental font facing the Internet communication environment. Each character is kept the same size in a strictly uniform grid. The font is tall and up-centered. The whole font strokes are composed of equal lines, and rounded corners and right angles coexist. In order to highlight the information content in the era where everything is displayed via screens, the font weight is large. On the whole, the font breaks the stroke form and structure of traditional Chinese characters, has a strong sense of geometry, and transmits the uniqueness of Chinese characters in a postmodern style.
网络热词“立个flag”标志着人们想要达到目标的而自我激励的行动力口号。本组FlaG奋斗体字体设计采用具有力量感的粗体，以“旗帜”的几何形作为重复特征，以展示有着属于Z世代独有的生活态度。
The Internet buzzword "set a flag" is a self-motivated action slogan for people who want to achieve goals. This group of FlaG struggle font design adopts bold font with a sense of strength, and the geometry of "FlaG" is repeated as a feature, to show the unique attitude of life belonging to generation Z.
The name of this title font is "Running Hand Sanserif", which is mainly in boldface font and incorporates the structure and charm of Chinese running hand calligraphy. On the whole, this font is slightly slim and tall, and basically all the strokes combine or turn with straight lines and end with right angles, showing the design’s sense of modernity. Also the flat edge better reflects the sense of power. The comfortable and breathable space is maintained between the strokes. It is a headline font expressing oriental texture, fluidity and power, and it can be widely applied in all kinds of brand promotion, product packaging, advertising design headlines, especially for the current Internet era.
This font is inspired by water droplets. Like water droplets, Tik Tok permeates every corner of our life silently. Known as the origin of human life, water is one of the most common substances on earth and an indispensable energy for human survival.
The designer uses full strokes, combines the most basic circles and rectangles into a smooth outer outline, and applies effects to it, in order to reflect the feeling of water droplets. Although droplets of water moisten things silently, billions of droplets of water can become rivers, just like thousands of high-quality videos in Tik Tok can become a very influential part of our lives and contribute to the better development of our society. In addition, the mellow brushstroke, full structure and glyph, to some extent, make young people who struggle for life alone feel more powerful.
汉仪润韵体
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