白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。
本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出461件获奖作品。
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Focusing on the current social pain point "plastic pollution", this work is designed for recycling with plastic waste. Pattern features: This original work takes destroyed world heritage architectures including Notre Dame Cathedral and Yuanmingyuan (Old Summer Palace) as its major elements, implying that destructive human greed have caused the nature’s counterattack. It aims to advocates the idea that to protect the environment is to protect human civilization.
Color features: The “one pattern with two colors” design allows people to wear one same silk scarf with two different styles by simple folding. In doing so, it hopes to protect environment by save costs and reduce purchase. Material features: The scarf is made of PRET advanced material. It takes three years to develop environment-friendly fabrics from marine trash. Three pieces of plastic trash can be made into a silk scarf and six pieces can be made into a backpack. Starting from the utilized material, we combine technology and art to improve the ecological damage caused by marine trash, which verifies our original intention: remodeling. Market potential: According to the statistics of China's luxury consumption industry in 2021, if this work is priced 980 RMB, the profit of each product can reach 300% of its cost. Besides, this product is in line with China's sustainable development strategy. As a national support project, to a certain extent, some fixed costs such as costs on equipment can be reduced. Lifestyle: Ultimately, the purpose of products is not to make profits, but to call on the society to protect nature, respect nature, recycle the garbage abandoned by human beings in the sea, and create an infinite cycle of "product → recycling → product", so as to improve ecology as well as to shape a sustainable lifestyle.
"Forgiving green" is a derogatory phrase in Chinese, and Chinese people all stay away from the so-called “green hat”, which means cuckold. But why does this happen? Through research and thinking, I found historical, social and cultural reasons behind this phenomenon. These reasons are showed in the form of illustration by extracted elements of “forgiving green”, making people understand the source and situation of "forgiving green", and have the courage to pursue their loved green colors and escape from any anxious green world.
In ancient China, Yuanxi Festival, also known as Lantern Festival or Shangyuan Festival, was a very important festival. On this day, the royal family and the folks held festival activities such as watching the moon, lighting lanterns and guessing lantern riddles to pray for good luck. There was a romantic saying: in the eyes of cats, humans are all big cats. Therefore, this work guides us to Yuanxi Festival from the perspective of a cat. The Cat, as the protagonist, travels through the countryside, the city and the palace to celebrate the Festival, showing us a grand ancient Yuanxi Festival.
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十二花神
School: Xi'an Academy of Fine Arts
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