【创意分享】夏夜的温暖和清新

Nylo

Switzerland

“来自夏夜的温暖和清新的苏打水包装”

“Nylo”是一个来自瑞士的苏打水品牌，以简单有序的设计风格。希望带给人们来自夏夜的温暖和清新的味道。

"Nylo" is a soda brand from Switzerland with a simple and organised design. It wants to bring the warmth and freshness of summer nights.

“Nylo”创始人格外钟情于 2017 年由 Timothée Chalamet 主演的电影《请以你的名字呼唤我》。

设计团队也从这部电影的柔和色调受到了启发以及条纹的意大利雨伞和衬衫，这导致电影内的元素被融入了 Nylo 的直接品牌标志——条纹。

The founder of "Nylo" is particularly fond of the 2017 film "Call me by your name", starring Timothée Chalamet.

The design team was also inspired by the film's muted palette as well as the striped Italian umbrellas and shirts, which led to elements from within the film being incorporated into Nylo's direct brand signature, the stripes.

设计师巧妙运用三种低饱和颜色表达夏日清新质感，同时便于区分出三种不同的口味，条纹与LOGO的色块碰撞也十分和谐。

通过独特的设计风格，使得产品在多场景下的使用，依然透露出轻松的假日氛围。在清凉的午后，与三五好友一起共饮无非是最好的惬意。

The designer has cleverly used three low-saturated colours to express the freshness of summer, while at the same time making it easy to distinguish between the three different flavours, and the colour blocking of the stripes and the logo is in perfect harmony.

Through its unique design style, the product can be used in multiple scenarios and still reveal a relaxed holiday atmosphere. It is the best way to enjoy a cool afternoon with a group of friends.