【创意分享】崇尚自由冒险的精神

Vogel Gin

Brazil

“插画设计美学"

象征着冒险与大胆精神的巴西Vogel杜松子酒，因其松香而闻名，由谷物制成，并用植物药调味。

Vogel gin, a symbol of adventure and boldness, is famous for its rosin, made from grain and flavored with botanicals.

沃格尔（Vogel）是一家酿酒厂，坐落在贝拉奥里藏特（Belo Horizonte）附近的标志性景观塞拉杜库拉尔（Serra do Curral）的山脉后面。金·沃格尔（Gin Vogel）象征着该地区自由冒险的精神，也象征着对自由的崇尚之情，它邀请人们采取与众不同行动和追寻新事物。

Vogel is a winery located behind the mountains of the iconic Serra do Curral near Belo Horizonte. Gin Vogel symbolizes the spirit of free and adventurous in the region, and also symbolizes the advocacy of freedom. It invites people to take different actions and pursue new things.

基于此前提，该包装是由来自巴西的Artur Zingoni和Larissa Nogueira设计师设计。从瓶子的选择（类似于探险家的水壶）到插图的设计，杜松子酒的整体标识和包装得以开发，并最后加上热烫印（象征着小径和寻找新路线的行为），并使用更具多孔性和粗糙底材的标签来应对冒险的挑战。

Based on this premise, the packaging was designed by designers Artur Zingoni and Larissa Nogueira from Brazil. From the choice of the bottle (similar to the explorer’s kettle) to the design of the illustration, the overall logo and packaging of the gin were developed, and finally hot stamping was added (symbolizing the behavior of trails and finding new routes), and used more Labels with porous and rough substrates to meet adventurous challenges.