【创意分享】不止伤口，连心情也一起治愈的创可贴

Welly

United States of America

“ 不止伤口，连心情都可以一同被治愈 ”

Welly，是一款来自美国纽约的一款全新的急救品牌，Welly的出彩设计一出现便吸引了千禧一代和“X”时代的年轻人。大胆设计和俏皮包装正在颠覆了传统的急救医疗物品的设计，不止伤口，连心情都可以一同被治愈！

"Welly", a new first aid brand from New York, USA, has attracted millennials and the 'X' generation with its striking designs. The bold design and playful packaging is turning the traditional design of first aid medical items on their head, healing not only wounds but also moods!

“Welly”全新系列的优质绷带和急救产品，被装在漂亮的罐子里，明亮的美学设计发生碰撞，彰显品牌核心：“伤口的愈合是值得庆祝的，而不是将其藏起来。”

"Welly"'s new range of quality bandages and first aid products are housed in beautiful jars where bright aesthetics collide to highlight the brand's core: "Healing wounds are to be celebrated, not hidden away."

通过想象，重构日常必需品的能力而闻名纽约，创造出“Welly” 这个品牌。将功能与乐趣融为一体，而使命是将绷带变成为那些受伤后的人们特有的荣誉徽章。

New York is known for its ability to reconstruct everyday essentials through imagination, creating the brand "Welly". A blend of function and fun, with a mission to turn bandages into a badge of honour unique to those who have been injured.

在急救医疗的用品上，对于创可贴来说，多年来并没有太多的变化与建设性创新。其实医疗保健和急救系统是我们生活中很重要的组成部分，Welly的产品采用可堆叠、可回收，且井井有条的罐装，并采用一系列印花、图案和特殊调色生产。

When it comes to supplies for emergency medical care, there hasn't been much change or constructive innovation for Band-Aids over the years. In fact healthcare and first aid systems are a very important part of our lives and "Welly's products are produced in stackable, recyclable and well organised tins with a range of prints, patterns and special colour palettes.

Welly将这种想法应用于这种日常生活必需品，“让伤口不再被隐藏而被好好对待，并且鼓励积极地玩耍，确保伤口不会影响对生活中大大小小的日常冒险的追求。”

"Welly" applies this idea to this everyday necessity, "so that wounds are no longer hidden but treated well, and to encourage active play and ensure that wounds do not interfere with the pursuit of life's daily adventures, big and small."