Design for : themadeshop

Moxie是一家不寻常的新咖啡企业，为亚利桑那州带来了大胆而精致的独立咖啡体验。设计师创造了一个极简且令人难忘的视觉标识，在破碎中发现美。设计师造了一个不寻常的品牌来传达他们不寻常的咖啡。大胆破碎代表用于突破，通过图标表现出一些用于创新的勇气。包装既严格简约又深刻地表达了他们是不常见的咖啡标，视觉从导视、商品和菜单将品牌语言扩展到商店的各个方面。

Moxie is a uncommon new coffee venture bringing a bold yet sophisticated independent coffee experience to Arizona.We created a minimal and memorable visual identity that finds beauty in the broken. It takes Moxie to show restraint and vulnerability, so we created an uncommon brand to convey their uncommon coffee.wabi-sabi is a worldview that appreciates beauty that is transient, imperfect, and broken.Bold and broken, the icon shows some moxie through restraint and vulnerability.The packaging is at once strictly minimal yet deeply descriptive of their uncommon coffees.Signage, wayfinding, merchandise, and menus extend the brand language to every facet of the shop.Moxie knows there is no effort without error, so they take confident risks and share the rewards with their community.