/1%@IFFT2006

1%@IFFT2006

Tokyo

2006.11


I.D. Annual Design Review / Honorable Mention

JCD Design Award / Silver Award


for 1%


Designing the one percent products space.


Since most halls have notoriously high ceilings, exhibition designers usually attach spotlights to temporary walls and pillars to make sure each product is properly lit. We were worried that this would also make the space feel enclosed, even claustrophobic, so we took another route, and covered the floor with a printed film whose pattern mimics the light and shadows thrown by spotlights.


由于大多数大厅都有着名的高天花板,展览设计师通常会将聚光灯安装在临时墙壁和支柱上,以确保每个产品都能正常点亮。 我们担心这也会让空间感觉封闭,甚至是幽闭恐怖,所以我们采取了另一条路线,用印刷薄膜覆盖地板,其图案模仿聚光灯投射的光线和阴影。


As a result, each product stands out, and the space feels masterfully illuminated without having sacrificing its spaciousness. Each “shadow” was designed to emphasize the particular nature of the 

individual products, as a kind of intuitive, non-verbal explanation for them.


因此,每个产品都脱颖而出,空间感觉精巧照明,而不会牺牲其宽敞。每个“影子”的设计都是为了强调个别产品的特殊性质,作为一种直观的,非语言的解释。


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